Japanese automaker Nissan has outlined an ambitious long-term strategy aimed at reshaping the future of mobility through artificial intelligence, electrification and a more focused global product lineup.
Under its new vision, “Mobility Intelligence for Everyday Life,” Nissan is placing customer experience at the center of its future roadmap. The company says its strategy will combine AI-powered vehicle technology with a broad mix of electrified powertrains designed to meet different market needs.
According to Nissan President and CEO Ivan Espinosa, the new direction marks the next phase beyond the company’s Re:Nissan recovery plan. The goal is to deliver intuitive, advanced and reliable vehicles that offer stronger value while making daily mobility more seamless.
Nissan AI-Defined Vehicles to Lead the Next Phase
A core pillar of Nissan’s future strategy is its AI-Defined Vehicle (AIDV) platform, which combines Nissan AI Drive and Nissan AI Partner technologies.
Nissan AI Drive will focus on advanced driver assistance and autonomous mobility, integrating AI with vehicle control and safety systems. The automaker aims to roll out this technology across 90% of its lineup over the long term.
The first major model to showcase this next-generation technology will be the new Nissan Elgrand, set to launch in summer 2026. It will feature next-generation ProPILOT with end-to-end autonomous technologies planned by the end of fiscal 2027.
Meanwhile, Nissan AI Partner will enhance the in-car experience by supporting everyday tasks and making vehicle interactions more natural and personalized.
Expanded Electrification Strategy with Hybrid and EV Choices
Nissan’s long-term roadmap also reinforces its commitment to electrification through a wider mix of technologies.
The company will continue expanding its Hybrid e-POWER system, which uses an electric motor-driven setup to deliver EV-like responsiveness while reducing charging dependency. Nissan sees e-POWER as a key bridge technology for customers transitioning to fully electric vehicles.
Beyond e-POWER, Nissan plans to develop a new hybrid system for body-on-frame vehicles, targeting customers who need longer range and stronger capability.
To broaden customer choice, the automaker will also add plug-in hybrid and range-extender hybrid options through strategic partnerships.
This multi-path approach reflects Nissan’s intent to balance market demand, infrastructure readiness and affordability as EV adoption continues to evolve.
Leaner Product Portfolio, Faster Development
Nissan will streamline its global lineup from 56 models to 45, cutting underperforming nameplates and focusing resources on higher-growth segments.
The company also plans to organize around three core product families that will account for more than 80% of global volume. This shift is expected to improve efficiency, reduce development costs and accelerate time to market.
Nissan’s future lineup will be structured around four model categories:
– Heartbeat models that reflect the brand’s emotional appeal and innovation
– Core models that drive global scale
– Growth models aimed at expanding segments
– Partner models developed through collaborations
Among the key future products highlighted were:
– The next-generation Nissan Rogue and Nissan X-Trail with Hybrid e-POWER
– The return of the rugged Nissan Xterra for the U.S. and Canada
– The fully electric Nissan Juke EV for Europe
– A new Nissan Skyline for Japan
In the premium segment, INFINITI will remain a key part of Nissan’s strategy. The brand’s upcoming launches include the all-new Infiniti QX65, a new premium sports sedan and a hybrid compact luxury SUV by 2028.
U.S., Japan and China to Anchor Global Growth
Nissan is also reshaping its global market strategy around three lead regions: the United States, Japan and China.
In North America, Nissan aims to reach one million annual sales by fiscal 2030. Growth will be supported by large SUVs, hybrids and localized production.
Japan will remain Nissan’s technology testbed, particularly for advanced ProPILOT systems and mobility services, with a goal of 550,000 units annually by 2030.
China will serve both as a key EV growth market and an export hub, with Nissan targeting one million annual sales there by fiscal 2030. Models such as the Nissan N7 and Nissan Frontier Pro will support expansion into Latin America, ASEAN and the Middle East.
Nissan also highlighted the continued importance of Mexico as a major profitability hub and the Middle East as a high-margin growth market.
Nissan’s Next Chapter
Nissan’s long-term vision signals a major push toward software-defined mobility, intelligent electrification and operational efficiency.
By combining AI, hybrid innovation and a more disciplined product strategy, the automaker is positioning itself to compete more effectively in an increasingly fast-moving global EV market.
Further details on Nissan’s Re:Nissan recovery progress are expected when the company reports full-year results in May.
