Customer demand for BMW Group’s vehicles with electrified drivetrain continues to evolve in a dynamic way.
Among other factors, this strong growth is driven by the BMW 530e iPerformance, which has been available since March. Beginning in late June, the MINI Cooper SE Countryman ALL4 plug-in hybrid will expand the product line-up of electrified vehicles.
With the addition of the BMW 5 Series and the MINI Cooper S E Countryman plug-in hybrid, the BMW Group will have nine electrified vehicles in its portfolio including BMW i3, BMW i8, BMW 225xe iPerformance, BMW 330e iPerformance, BMW X5 40e iPerformance and BMW 740e/740Le iPerformance, plus the BMW X1 xDrive 25Le iPerformance sold exclusively in China.
The BMW Group continued the positive sales trend of the past months, with sales in May totalling 208,447 vehicles, a 5.1% increase year-on-year. With its three premium brands, BMW, MINI and Rolls-Royce, the BMW Group sold 988,185 vehicles in the first five months, up 5.7%.
“Customers around the world are excited by our innovative, new products,” commented Dr Ian Robertson, BMW AG Management Board Member responsible for Sales and Brand BMW. “In May, we once again achieved sustainable, profitable growth across our three premium automotive brands, as well as at BMW Motorrad,” he continued. “Growth at BMW has been in part driven by our expanding electrified range – sales of these vehicles have risen over 80% in the first five months. With eight models, the BMW Group offers its customers the broadest range of electrified premium vehicles available on the market today.”