In the video, Head of Hyundai Design SangYup Lee explains the key characteristics of the concept car’s design: dynamic architecture, sharp edges and straight lines, and geometric design features called “parametric dynamics.”
In the video, SangYup Lee first draws attention to Vision T’s sporty stance, which can be seen in its low hood, short front overhang and wide wheel base. He then goes on to explain the parametric dynamics: a chiseled surface, a combination of soft surfaces and hard lines, and sharp, geometric edges. SangYup Lee compares the vehicle’s architecture to a mineral or a crystal which has been struck by a hard object and then shattered.
Geometric patterns in the front grille, including hidden headlamps, give the vehicle a jewel-like quality. When the vehicle is in motion, the air intake flaps actually move, so the vehicle almost seems more like a living animal rather than a static machine.
Vision T’s integrated architecture ensures a continuity throughout all elements of the vehicle, such as the hidden headlamp design which is repeated in the taillights.
“We really wanted to create Vision T as the most avant-garde, the sportiest, freshest CUV. The most dynamic CUV as a vision that we wanted to introduce,” says SangYup Lee.
Vision T represents one step in the evolution of Sensuous Sportiness, Hyundai’s signature design identity. Hyundai concept cars do not stand alone – they inform the design direction of future Hyundai models, which encompasses both concept and production cars. Aspects of Vision T such as the sharp angles and straight lines can clearly be seen in 45, Hyundai’s subsequent concept car. While the connection to Prophecy, the company’s most recent concept car, is less apparent, all three models are united under the Sensuous Sportiness design identity.