Honda has announced it will be at the 2019 Milan Design Week, the world’s largest design exhibition.
Showcasing the Honda e Prototype and the connected lifestyle at the centre of the model’s design ethos, Honda will be based in the Tortona design district of Milan for the duration.
This will be the first public appearance of the model since its world premiere at the 2019 Geneva International Motor Show earlier this month. The car previews Honda’s first mass production battery electric vehicle for the European market and will go on sale later this year.
The exhibit, themed as the “Honda experience – Casa Connessa Tortona”, will present an environment inspired by the design concept of the Honda e Prototype. It will include an immersive experience and visual collaborations with selected partners.
The teaser image provides a sneak preview of Honda’s exhibit highlighting the “Tree of Energy” central to its design. ”Honda experience – Casa Connessa Tortona” is on Via Tortona, close to the Porta Genova train station.
This new model leads on from the brand’s highly acclaimed 2017 Urban EV Concept, and is a key part of Honda’s “Electric Vision” strategy for the European region.
The Honda e Prototype will deliver a range of over 200 km (124 miles) and a ‘fast charge’ functionality of 80% battery charge in 30 minutes, making it ideal for everyday commuting.
The exhibit will be open from 10am-9pm, 9th – 14th April 2019.
