From 2020 all new Jaguar Land Rover vehicles will be electrified. The company made the announcement at its inaugural Tech Fest, a series of debates and a free public exhibition about the future of mobility.
Dr Ralf Speth, Jaguar Land Rover Chief Executive Officer, said: “Every new Jaguar Land Rover model line will be electrified from 2020, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles. Our first fully electric performance SUV, the Jaguar I-PACE, goes on sale next year.”
Jaguar announced its electrified plans two months after Volvo pledged to do so. Jaguar is preparing for the I-Pace electric SUV to hit showrooms in 2018. The I-Pace is the company’s first electric vehicle and judging from today’s news, the start of a sea change in how the British automaker propels its cars. The company unveiled two all-electric concept vehicles. One that looks to the past and another that’s pegged on the future.
Jaguar E-type Zero
The electric Jaguar E-type Zero future-proofs one of the world’s most famous cars. Acclaimed by Enzo Ferrari as “the most beautiful car in the world”, the E-type now combines breathtaking design with electric power for the first time. E-type Zero is based on a 1968 Series 1.5 Roadster and features a cutting-edge electric powertrain for 0-60mph in just 5.5sec. It was engineered by Jaguar Classic at the company’s new Classic Works in Warwickshire, UK.
Jaguar I-PACE Concept
With I-PACE, Jaguar started with a clean sheet and engineered a bespoke, tailored, pure electric SUV from the ground up, creating a beautiful design with everyday practicality. It’s a performance SUV, it looks stunning, is great to drive and will be on sale next year.
Jaguar FUTURE-TYPE
The Jaguar FUTURE-TYPE is a vision for the car of 2040 and beyond. The fully autonomous virtual concept explores mobility for the connected world of tomorrow, where vehicles could be shared not owned.
With Future Type’s interface you can separately access your different digital orbits of work, family or play, dialling up what you do need, and dialling down what you don’t.
At its heart is Sayer – the intelligent steering wheel that will revolutionise the way you live your life. Named after Malcolm Sayer, designer of the E-type, this steering wheel doesn’t just stay in your car – it lives in your home and becomes your trusted companion.
Sayer is the first voice activated AI steering wheel that will be able to carry out hundreds of tasks. The advanced speech recognition software will allow it to answer your questions, connect you to the news, organise your travel and select your entertainment.
Sayer knows what’s in your fridge and can even order your shopping or a pizza. You will never run out of milk again. It will be your go-to device. It is not just the ‘key’ to your car, it’s your membership card for our on-demand service club. A club which offers either sole ownership or the option of sharing the car with others in your community.
For our customers, driving is about much more than getting from A to B. It’s about living life from A to Z. You will always be able to experience the sheer thrill of driving with the option to take the wheel. But this is a steering wheel like never before.
