Innovation, meet heritage. Recently Harley-Davidson revealed Project LiveWire – the first Harley-Davidson electric motorcycle.
In keeping with the company’s customer-led product development approach, the company is taking Project LiveWire to consumers in Montreal, who will be able to ride the bike at Léo Harley-Davidson, September 11-13, and provide feedback to help shape the future of Harley-Davidson’s first-ever electric motorcycle.
While not immediately for sale, Project LiveWire is specifically designed for the purposes of getting insight into rider expectations of an electric Harley-Davidson motorcycle.
Spurred by Harley’s heritage, the Project LiveWire Experience invites customers to test ride, provide feedback and learn more about the story of the motorcycle. Even those who don’t yet ride will have the opportunity to feel the power of Project LiveWire through Jumpstart – a simulated riding experience.
The Project LiveWire Experience began its tour in the U.S. in 2014 – kicking off with a journey down Route 66. After more than 30 tour stops, the Project LiveWire Experience is continuing the excitement with stops in the U.S., Europe and Canada throughout 2015. This is the first—and only—stop in Quebec and its last stop in Canada.
This exciting new ride blends the company’s styling heritage with the latest technology to deliver a new expression of the signature Harley-Davidson look, sound and feel.
Longer term plans for retail availability of Project LiveWire will be influenced by feedback from riders along the Project Livewire Experience tour.