Sales of the Nissan LEAF in Japan have passed the 30,000 unit milestone.
The cumulative total in Nissan’s home market was reached at the end of September 2013, the same month that global sales of the Nissan LEAF topped 4,700 units—the LEAF’s best-ever global monthly sales result to date.
By the end of September, cumulative global sales of the Nissan LEAF since launch totaled 83,000 units.
The Nissan LEAF is the world’s first mass-produced, 100% electric vehicle. It is also the best-selling EV, giving Nissan a leadership position in Zero Emissions mobility. Sales of the LEAF began in Japan and North America in December 2010. Now marketed in Europe and other countries, LEAF sales have steadily increased every year. In fiscal year 2012, Nissan sold 11,600 units in Japan, and even stronger year-on-year sales are expected for the end of this fiscal year.
This consistent increase in sales can be attributed to the surprisingly low running cost of the Nissan LEAF. In addition to being a zero-emissions vehicle, the LEAF’s quick, linear acceleration and quiet cabin have proved a hit with daily commuters and car enthusiasts alike. The car is equipped with innovative telematics features that enable the remote operation of the car’s air conditioning and battery charging by connecting through cellular phones and personal computers have captivated technology-savvy consumers.
Nissan has accelerated efforts to improve the EV battery charging infrastructure throughout Japan. By the end of September 2013, a total of approximately 1,900 quick chargers had been installed nationwide by various companies and organizations. Among them, about 800 fast chargers have been established in Nissan dealerships, with an additional 700 planned to be added in the second half of this fiscal year. The Japanese government has subsidized this national effort with 100.5 billion yen to further expedite charging infrastructure improvements in Japan.
In addition to these developments, Nissan is holding an extended test drive campaign in Japan where consumers can stop by any Nissan dealer for a free LEAF test drive and experience firsthand the efficiency and convenience of this ground-breaking electric vehicle.
Nissan is continuing to develop electric vehicles. Its second mass production zero emission vehicle, the e-NV200 100% electric compact van, is scheduled for launch in 2014.