The Renault-Nissan Alliance has launched a massive advertising campaign called “Gas Powered Everything” using comparisons with internal combustion engine to highlight the advanced technology of its new electric cars.
The Nissan LEAF ad begins with a couple waking up in the morning to their alarm clock, which is powered by a gasoline engine with a tiny Mack truck-style stack spewing a little plume of smoke over their bed.
An office worker turns an ignition key on his computer, and then revs it up with a foot pedal. The scariest scene occurs at the dentist’s, where the patient faces the specter of a gas-powered drill.
It’s also interesting to note Nissan’s decision to take a cheap shot at the Chevrolet Volt. At around 45 seconds in, the owner of a Chevrolet Volt is standing at the gas pump refueling his plug-in hybrid, dreaming of a better world. And then comes footage of the silent Nissan LEAF.
The advertisement is the first major sign of a growing competition between Nissan and General Motors to attract car buyers that are interested in more fuel-efficient cars.
Nissan LEAF: Gas Powered Everything
Renault Z.E.: The Electric Life