Dongfeng Renault Automotive Company (DRAC) released its 2022 Vision at a media briefing in Wuhan.
According to the plan, Dongfeng Renault aims to sell 400,000 vehicles by 2022, based on nine local models, including three electric vehicles, with a focus on the SUV segment. Meanwhile, its dealer network will expand to 400, and the company intends to deliver the best level of quality and customer satisfaction.
DRAC has achieved its initial goals over the past four years and is now ready to begin a new journey for the next five years – opening a new chapter as a mainstream joint venture by leveraging a full-value chain system.
At the media briefing, Carlos Ghosn, Chairman and CEO of Groupe Renault, said, “We recognise China as the world’s largest auto market and as a global trendsetter in the mobility of the future and that is why we have made it a strategic priority for growth in Groupe Renault’s new mid-term plan, ‘Drive the Future.’ Together with Dongfeng Group, we have the resources, scale and technologies to support DRAC’s sustainable growth in the Chinese market.”
DRAC will focus its internal resources on unique features of the Renault Brand: seductive design, warm technology and assured journey. DRAC will actively apply Renault’s advanced technology in EV, autonomous driving and connectivity to satisfy tech-savvy Chinese consumers, particularly the younger generation.
“DRAC 2022 Vision” sets the following targets by 2022:
– Increase annual sales to 400,000 units based on 9 localised products centred on SUVs, including 3 electric vehicles;
– Expand network to 400 dealers;
– Be recognised as the best in quality and customer satisfaction.