The all-new all-electric Mercedes Benz CLA Shooting Brake comes with 761 km of range

More

MG unveils MG IM5 sedan and MG IM6 SUV at Goodwood Festival of Speed

More

Rivian unveils the 2026 R1T and R1S Quad-Motor

More

Bentley EX 15 concept previews future of luxurious and sustainable grand tours

More

Truemag

  • Electric Car News
  • Electric Car Reviews
  • Plug-in Hybrids
  • Technology
  • Home
  • About Us
  • Privacy Policy
  • Advertise
  • Charging Map

Audi A3 E-Tron Plugs Into Dylan’s Newport Moment With New Video

The launch of the Audi A3 e-tron plug-in hybrid this fall is a watershed moment for the Audi product line-up and brand.

In that context, Audi has highlighted another watershed moment for electrification: when Bob Dylan plugged in his electric guitar at the 1965 Newport Folk Festival.

In a 2:43-minute video, Audi pays homage to that moment, when the iconoclastic Dylan changed folk and rock music forever by plugging in his electric Fender Stratocaster guitar on the festival stage. Audi of America sponsored the 2015 Newport Folk Festival, which occurred in July at Newport, R.I.

The tie-in to this historic plug-in moment is part of a larger Audi marketing campaign to introduce the American buying public to the brand’s first electrified vehicle offered in the U.S. market.

As the documentary-style video portrays, at the instant Dylan plugged in and fired up his electric guitar, some of the Newport crowd booed the game-changing decision. Festival founders interviewed for the video said they recognized the new technology as a force to be reckoned with.

As Colin Meloy of one of today’s rising bands, The Decemberists, said in the video, Newport suddenly, “wasn’t the folk festival it had been.”

But inevitably, the electric shift led the entire music industry the same way. And with the mainstreaming of the electric guitar, popular music got bolder, said John McCauley, of another of today’s groups, Deer Tick, in the Audi video.

The video concludes with shots of the Audi A3 e-tron plugging into electricity for charging. A narrator says: “Plugging in changes everything, and there’s no looking back.”

Sep 3, 2015Blagojce Krivevski
Proterra Catalyst XR Goes 258 Miles Per Charge [video]BMW Introduces eDrive Experience Program for BMW i8 Sports Car
You Might Also Like
 
Audi pursues research into electric mobility – gains “Vorsprung” from 1.4m kilometers of trials
 
Audi to Start U.S.-based A3 e-tron Electric Car Pilot Program
Blagojce Krivevski

Blagojce Krivevski is physicist and green technology lover. Keep in touch with Blagojce through his email, web site, Twitter, Linkedin, Facebook and Google+.

September 3, 2015 Electric Car NewsA3 E-TRON, audi, Audi A3 E-TRON, Audi E-Tron
Follow Us
  • facebook
  • twitter
  • google-news
  • linkedin
  • youtube
  • instagram
  • pinterest
  • rss
Recent News
Panasonic Energy Starts Mass Production at New Automotive Lithium-ion Battery Factory in Kansas
July 16, 2025
Kia adds new level to navigation with the launch of Google Points of Interest
July 16, 2025
Daimler Truck deploys 14 eActros 600 for long-haul logistics
July 16, 2025
The all-new all-electric Mercedes Benz CLA Shooting Brake comes with 761 km of range
July 15, 2025
Global EV sales over 9 million in first half of 2025, growing by 28%
July 15, 2025
About
ElectricCarsReport.com ElectricCarsReport.com is a website dedicated to pure electric vehicles and the full range of consumer information and tools about electric cars, green technology energy, and the environment.
Latest News
Panasonic Energy Starts Mass Production at New Automotive Lithium-ion Battery Factory in Kansas
July 16, 2025
Kia adds new level to navigation with the launch of Google Points of Interest
July 16, 2025
Daimler Truck deploys 14 eActros 600 for long-haul logistics
July 16, 2025
Get in touch

Email: [email protected]

Get new stories by email:
Archives
  • facebook
  • twitter
  • google-news
  • linkedin
  • youtube
  • instagram
  • pinterest
  • rss
DMCA.com
© ElectricCarsReport.com | All Rights Reserved.