Nissan is highlighting London’s battle with air quality by using the 100% electric Nissan LEAF – the world’s best-selling electric vehicle – to power a striking piece of street art in Waterloo, London that depicts the Capital’s iconic skyline.
The car manufacturer commissioned Reverse Graffiti artist, Moose – the founder of his field – to create the mass-scale mural which was unveiled today.
Unlike traditional graffiti, Moose creates his art by cleaning dirt off surfaces using a jet washer or wire brush, leaving a striking design in negative on the wall. Much of the dirt is caused by particulate matter from vehicle exhausts, levels of which often exceed guidelines and limits in busy areas of London and other European cities.
The artwork – which is on show in the subway on Station’s Approach, Waterloo – includes a host of London’s most famous landmarks: Buckingham Palace, The Shard, Battersea Power Station and The London Eye, to name just a few. Produced to highlight the growing issue of poor air quality across Europe’s biggest cities, it aims to showcase how much cleaner they could be if more people adopted electric vehicles.
In a world-first, the jet washer used to clean the wall was powered by the Nissan LEAF via the LEAF to Home equipment – a portable device that converts electricity from the car’s battery to provide as much as two days-worth of power to a household on a single charge.
Before the artwork made its way onto the wall, Moose sketched the skyline by hand before creating stencils that pieced together to produce the finished artwork, standing some 2.5 metres tall and 10 metres wide.
The campaign will place Nissan at the heart of the debate, leading the call for clean air and smarter cities.
Moose’s artwork is on show in London Waterloo and Nissan is encouraging the public to come out and see it for themselves.[wzslider height=”400″ lightbox=”true”]
