A 37-strong jury of international experts looked at 4,662 entries for the 19 different categories and chose Renault ZOE for the ‘Red Dot Product Design 2013’ laurels. Renault ZOE is automaker’s third model to secure the award, after Mégane II in 2003 and Twizy in 2012.
Renault’s new ‘The Bump’ stand concept, which has proved a hit with visitors at recent motor shows, was also singled out by the jury for an award.
Red Dot founder and CEO Professor Peter Zec observed that success in business today is closely linked to design skills : “The winners of the ‘Product Design 2013’ Red Dot award are the protagonists of a highly developed design culture and design industry. These days, it is becoming increasingly difficult to distinguish between well-designed products. It is often only in the details that the special qualities become apparent. However, those product creations that pass the test before the critical eyes of the international Red Dot jury will not disappear into the crowd and will be able to fend off global competition.”
First organised in 1955, the Red Dot Design Awards have carved out a reputation on the international scene as a benchmark for design quality. Organised by the Design Centre Rhine-North Westphalia, it is one of the most coveted international competitions of its kind. ‘Red Dot’ awards are recognised across the world as one of the most sought-after endorsements of quality in the field of design excellence.
Renault ZOE has been on sale in France since the end of 2012 and is currently marketed in most west European countries.