Owners of the new 2012 Ford Focus Electric can now download the MyFord® Mobile iPhone app from the iTunes app store or MyFord Mobile website.
MyFord Mobile allows Focus Electric drivers to link up with their cars via an embedded AT&T wireless module that provides for remote communication with the car to maximize utility and minimize operating costs.
Drivers can log in at any time to check the current state of charge of the advanced lithium-ion battery pack and enable the exclusive value charging mode.
Focus Electric drivers also will be able to share, learn and teach smart driving by participating in forums on the MyFord Mobile website – with features such as leader boards, unique achievements and social networking – when the car becomes available through dealers in the first half of 2012. In the process, users will be able to seamlessly upload driving achievements and statistics to popular social platforms like Facebook and Twitter.
While away from the car, customers can monitor the battery display for the current charge level and for how long the car will need to be plugged in to get a full charge or reach a desired range. The MapQuest-powered trip planner built into both the app and Web portal enables users to find available public charging stations and plan efficient multi-destination routes. Users can select their next destination and send it directly to the car from either the app or the portal for hassle-free voice guidance.
Only MyFord Mobile includes industry-first value charging technology co-developed with Microsoft that can help customers charge the car at the lowest possible cost. Electricity rates can vary widely depending on location, season and time of day. The national average is about 11.5 cents per kilowatt-hour, but local rates can vary from less than 5 cents at night to more than 37 cents during peak times in areas such as Hawaii.
Owners can also use MyFord Mobile to program their driving schedule with GO Times and set a desired cabin temperature. Do you want a warm car on that cold morning? Using GO Times will heat it up without using battery power. Are you leaving in the middle of the night? GO Times will ensure you use as much of that value charge as possible and still ensure you have a full battery.
The combination of MyFord Mobile and the embedded wireless connection enables the car to send a text message alert to the owner if someone unplugs the Focus before the battery is fully charged or the owner forgets to plug in at night.
MyFord Mobile can also help drivers learn to be more energy efficient by automatically uploading and processing vehicle data from each trip. After arriving at a destination, drivers can check the trip and charge log to see how far they drove, how much energy was consumed and how much braking energy was recaptured. They can also get overall driving scores.