Tesla is preparing to wind down Cybertruck production at its Texas Gigafactory around mid-2027, marking a major turning point for the electric pickup that once promised to revolutionize the truck market.
CEO Elon Musk confirmed the decision on November 6, 2026, explaining that the move will free up factory capacity for increased production of the company’s autonomous Cybercab.
The announcement comes after years of disappointing sales, repeated price adjustments, and difficulties expanding the Cybertruck into international markets. Despite its futuristic design and ambitious launch promises, the electric pickup has struggled to attract the number of buyers Tesla originally expected.
However, it remains unclear whether Tesla plans to discontinue the Cybertruck entirely or simply stop manufacturing it at its Texas facility.
Elon Musk announced on X that Tesla would begin winding down Cybertruck production at Gigafactory Texas around the middle of 2027.
Tesla will be winding down production of the Cybertruck at Gigafactory Texas around the middle of next year to make room for increased Cybercab production
— Elon Musk (@elonmusk) November 6, 2026
The decision is directly connected to Tesla’s growing focus on autonomous transportation. By removing the Cybertruck from its Texas production plans, the automaker will have additional manufacturing capacity to increase output of the Cybercab, its purpose-built robotaxi.
The Cybercab represents a significant shift in Tesla’s long-term strategy. Unlike conventional electric vehicles, the two-seat autonomous vehicle was designed without a steering wheel, pedals, or traditional side mirrors.
Tesla sees the Cybercab as a central part of its ambitions to build a large autonomous ride-hailing network. The company has increasingly positioned itself as an artificial intelligence and robotics business rather than simply an electric car manufacturer.
For Tesla, increasing Cybercab production could become more important than continuing to manufacture an electric pickup that has struggled to meet its original sales expectations.
Cybertruck Sales Fell Far Short of Tesla’s Expectations
When Tesla unveiled the Cybertruck in November 2019, Elon Musk suggested the company could eventually sell approximately 250,000 units annually.
The futuristic electric pickup generated enormous attention, attracting hundreds of thousands of reservations and becoming one of the most talked-about vehicles in the automotive industry.
However, turning that early interest into actual sales proved considerably more difficult.
Tesla sold 20,237 Cybertrucks in the United States in 2025, representing a 48% decline compared with the 38,965 units sold in 2024.
The decline highlighted the growing gap between Tesla’s original ambitions and actual market demand.
More recent figures also point to continued difficulties. According to Cox Automotive data cited by InsideEVs, Cybertruck sales reached 4,323 units in the third quarter of 2026. Total sales for the first nine months of the year stood at 11,586 units.
Industry estimates suggest that overall Cybertruck deliveries have reached approximately 70,000 since customer deliveries began in late 2023.
Those numbers are considerably below the hundreds of thousands of annual sales Tesla once anticipated.
The Cybertruck’s performance also reflects broader challenges facing electric pickup manufacturers. Ford has already experienced difficulties with its F-150 Lightning program, while demand for electric pickups has generally been weaker than many automakers initially expected.
Multiple Price Cuts Failed to Boost Cybertruck Demand
Pricing has been another major challenge for the Cybertruck.
Tesla originally promoted the electric pickup with a starting price of around $40,000. However, the production vehicle arrived with substantially higher prices, making it less accessible to the broader pickup market.
In 2026, Tesla introduced a more affordable Dual-Motor All-Wheel Drive version with a starting price of $59,990, reducing the entry price from the previously available $79,990.
The company had also adjusted pricing for its higher-performance Cyberbeast model, reversing an earlier price increase.
Despite these changes, demand did not recover sufficiently to justify continued production at the expected scale.
Tesla has also recently made further changes to its Cybertruck lineup. The entry-level Dual-Motor AWD version is no longer available to order, leaving the Premium AWD and Cyberbeast versions.
Their starting prices have increased to $92,490 and $102,490, respectively.
Is Tesla Discontinuing the Cybertruck Completely?
Despite the announcement, Tesla has not explicitly confirmed that the Cybertruck will disappear permanently.
Musk’s statement specifically refers to winding down production at Gigafactory Texas around mid-2027. It remains unclear whether Tesla could eventually move Cybertruck manufacturing to another facility or discontinue the vehicle entirely.
However, the situation is complicated by the fact that Tesla’s Austin factory is currently the only known company facility equipped to manufacture the pickup’s specialized components.
The possibility of production moving elsewhere therefore remains uncertain.
For existing Cybertruck owners and potential buyers, the announcement raises questions about the vehicle’s long-term future, including production availability, replacement parts, and resale values.
Tesla has not provided a detailed explanation of how the production wind-down will affect existing customers.
[source: InsideEVs]
