2023 Easter Jeep Safari Sees four new electrified concepts, including the reimagined Jeep Wrangler Magneto 3.0

More

Lamborghini Revuelto is the Aventador-replacing V12-plug-in hybrid hypercar

More

2024 Kia EV9 debuts with 541 km range, 800V charging

More

Ford Reveals All-Electric Explorer SUV For The European Market

More

Truemag

  • Electric Car News
  • Electric Car Reviews
  • Plug-in Hybrids
  • Technology
  • Home
  • About Us
  • Privacy Policy
  • Advertise
  • Charging Map

BrightDrop Breaks into Grocery Industry with eCart for Optimized Online Order Fulfillment and Pickup

BrightDrop is expanding its business and product portfolio with the launch of a new temperature-controlled eCart that helps streamline order fulfillment and pickup for online grocery purchases. Online grocery is a rapidly expanding market that’s expected to reach $240 billion by 2025.

Kroger, America’s largest grocer, is slated to be the first customer to introduce the BrightDrop Trace Grocery into its e-commerce operations, beginning this year.

“COVID has driven a dramatic increase in online grocery shopping, and fulfilling these orders profitably has become a major challenge for retailers of all sizes. With the Trace Grocery, we saw an opportunity to help companies like Kroger tackle these challenges head on,” said BrightDrop President and CEO Travis Katz. “As online shopping continues to grow, BrightDrop is committed to developing innovative solutions to help our customers keep pace. The Trace Grocery is a perfect example of this.”

BrightDrop gained valuable learnings through a series of rapid prototype builds, market research and customer pilot programs over the past year. These insights led to the development, testing, refinement and now commercialization of the Trace Grocery, BrightDrop’s first product purpose-built for online grocery and retail order fulfillment.

Focused on speeding up online grocery order fulfillment and pickup, the Trace Grocery is designed to provide retailers the efficiency and cost-savings benefits their businesses need, and the shopper the convenience and flexibility they expect from online grocery services.

Today’s online order fulfillment process involves many steps within the store to identify, collect and store products before putting them in the hands of customers. Trace Grocery helps streamline that process for grocers by allowing employees to put orders directly into the unit before stationing it curbside for customer retrieval. With access given after digital verification, Trace Grocery is compatible with most grocers’ existing online fulfillment apps, enabling flexibility for customers when retrieving their purchases. The unit’s ability to easily move inside and outside of a store, while providing access to customers without an employee present, allows grocers to explore new ways to get products closer to shoppers’ doorsteps.

Built on the BrightDrop Trace Platform originally designed for last-mile fulfillment, the Trace Grocery features and benefits include:

– Temperature management to store items at food-safe temperatures for up to four hours
– Propulsion-assistance to move up to 350 pounds of groceries, helping reduce physical strain on the labor force
– Auto-braking to stop the electric motor that matches an operator’s walking speed up to 3 mph
– Nine compartments to segment items by order, temperature and product type for optimized pickups
– Flexibility to easily maneuver inside and outside of a grocer’s store to help reduce costly staging and infrastructure requirements
– Weatherproofing to handle variable temperatures and outdoor elements with ease

BrightDrop and Kroger completed an initial pilot program in Lexington and Versailles, Kentucky. During this pilot, Kroger experienced a noticeable improvement in the customer and associate experience. As a result, Kroger is now slated to be the first customer of the Trace Grocery with the first stores receiving units later this year.

The Trace Grocery is the latest product in BrightDrop’s portfolio of all-electric hardware and software solutions. After a record-setting commercialization of its first product to market, BrightDrop has already secured more than 25,000 EV production reservations and letters of intent while delivering over 100 EVs to its U.S. launch customer, marking one of the nation’s largest deployments of commercial electric delivery vans to date. The BrightDrop Trace Platform, including Trace Grocery, is available today. Full-scale availability of the Trace Grocery is expected in 2024 with advanced customizable capabilities planned for future release.

Sep 22, 2022Blagojce Krivevski
Citroen Ami 100% electric now open for orders in the UKEVgo’s Autocharge+ Sets New Bar for Streamlined EV Charging Experience Across Nationwide Public Network
You Might Also Like
 
BrightDrop Announces Walmart as New EV Customer and Expands Collaboration with FedEx at CES
 
GM to Invest $800 Million In CAMI Plant To Make BrightDrop EV600 Electric Delivery Vehicle
Blagojce Krivevski

Blagojce Krivevski is physicist and green technology lover. Keep in touch with Blagojce through his email, web site, Twitter, Linkedin, Facebook and Google+.

GallerySeptember 22, 2022 Electric Car NewsBrightDrop, BrightDrop eCart
Follow Us
  • facebook
  • twitter
  • google-news
  • linkedin
  • youtube
  • instagram
  • rss
Recent News
2023 Easter Jeep Safari Sees four new electrified concepts, including the reimagined Jeep Wrangler Magneto 3.0
March 30, 2023
Electric Renault 5 Prototypes Begin Endurance Testing And Fine-Tuning
March 30, 2023
Skoda Student Car No.9 to be based on the all-electric Enyaq iV
March 30, 2023
WEVC eCV1 Commercial Vehicle Prototype to Debut at CV Show
March 30, 2023
BYD Partners With NVIDIA for Mainstream Software-Defined Vehicles
March 30, 2023
About
ElectricCarsReport.com ElectricCarsReport.com is a website dedicated to pure electric vehicles and the full range of consumer information and tools about electric cars, green technology energy, and the environment.
Latest News
2023 Easter Jeep Safari Sees four new electrified concepts, including the reimagined Jeep Wrangler Magneto 3.0
March 30, 2023
Electric Renault 5 Prototypes Begin Endurance Testing And Fine-Tuning
March 30, 2023
Skoda Student Car No.9 to be based on the all-electric Enyaq iV
March 30, 2023
Get in touch

Email: [email protected]

Get new stories by email:
Archives
  • facebook
  • twitter
  • google-news
  • linkedin
  • youtube
  • instagram
  • rss
DMCA.com
© ElectricCarsReport.com | All Rights Reserved.