Maserati is the first Italian luxury car brand to produce full-electric models: the premium brand announced its plans to offer electric versions of its entire lineup by 2025, starting next year with a new GranTurismo EV featuring more than 1,200 hp.
As announced at the “MMXX: Time to be Audacious” event in September 2020, Maserati has completed the revamp of the Brand and is now ready for the market launch of ‘Folgore’, the new 100% electric range.
The GranTurismo Folgore is the first luxury EV to be manufactured in Italy. Based on the initial specs, the GranTurismo Folgore will have a top speed of 300 km/h (186 MPH), over 1,200 horsepower, and will sprint from 0-100km/h (62 MPH) in under three seconds.
The new electric GranTurismo will be the first car in Maserati history to adopt 100% electric solutions. Made at the Mirafiori production hub, it will debut in the market in 2023. The new GranTurismo, a true icon for the brand, will offer cutting-edge technical solutions derived from Formula E, superb performance, comfort and elegance, all typical of the Trident. Next year, the all-new Grecale SUV – scheduled for launch in the next few days – will also become available in an electric version.
All Maserati models will come in a 100% electric version by 2025: the MC20 super sports car, the new Quattroporte sport sedan and the all-new full-size Levante SUV will complete the Maserati Folgore offering, to attract the new luxury consumer in all market segments.
The Folgore full-electric strategy has been developed with customers’ requirements in mind, which remain the focus of every single product and form part of the Brand’s DNA.
Maserati plan is part of the Stellantis “Dare Forward 2030” strategic plan announced on 1st March. All the brand’s new models will be developed, engineered and produced 100% in Italy, and will be adopting electric powertrains, to bring great innovation and high performance, both typical of Maserati’s DNA.
In 2021, the Stellantis Group’s only luxury brand reported an increase in its global market share to 2.4%, specifically at 2.9% and 2.7% in North America and China, respectively.
Last year, Maserati recorded robust growth in sales, at 41% year-on-year with a total of 24,269 vehicles delivered to customers worldwide. Adjusted Operating Income (AOI) margin stood at 5.1% and Net Revenues were €2,021 million.