Karma Automotive, the Southern California-based creator of luxury electric vehicles and high-tech incubator, its growing market expansion into Europe with its newest retail partner in Stockholm, Sweden.
Karma Sweden will further the brand’s international growth plans, as its global retail network remains on track to expand to five continents in 2020. Operated by leading luxury group Callisma, Karma Sweden is the third retailer to join Karma’s burgeoning European operations, with sites in France and the Netherlands added earlier this month.
“Karma continues to align with partners and retailers such as Callisma, who exhibit our goals of personalized customization and outstanding customer experience alongside Karma’s distinct design and technology offerings,” says Rogier Kroymans, Karma’s VP European Sales and Network Development.
Founded in 2003 by brothers Fred and Charlie Mannerfelt, Callisma is Sweden’s premiere retailer of both luxury automobiles and yachts. Callisma represents a selection of Europe’s most bespoke and iconic vehicles, providing its wide network of car enthusiasts, collectors, private traders and contacts with first-class customer service.
“We are pleased to be amongst the first retailers in Europe to offer Karma’s luxury electric vehicles,” says Fred Mannerfelt, CEO, Callisma. “We believe our customers will find Karma’s luxury electric Revero and its vision of a high-tech, sustainable future both special and substantive.”
Stockholm is one of the cleanest cities in the world, in part due to Swedish commitment to the January 2018 Climate Act, which bound the country to reach net-zero greenhouse-gas emissions by 2045. Sweden has already spent the last two decades decarbonizing its energy supply, investing heavily in renewable energy, including wind and solar. Presently, only a quarter of Sweden’s energy comes from fossil fuels.
All Revero vehicles are built largely by hand at Karma’s Innovation and Customization Center (KICC), a $100 million manufacturing facility in Moreno Valley, Calif. Karma owners are invited to experience the natural landscapes that inspired their vehicles through Karma’s VIP California Experience Tour, which allows Karma customers to partake in a three-day curated program with oceanfront accommodations at a Southern California luxury resort and a guided tour of KICC. The experience furthers Karma’s philosophy ownership should be memorable and special, connecting owners with the pioneering technology and craftsmanship behind their vehicles.
The 2019 Revero is Karma’s original luxury electric vehicle powered by dual electric motors. It features an efficient four-cylinder turbocharged engine which powers an on-board electric generator and enhances overall vehicle performance. Karma Sweden will offer a strictly limited number of examples of the automaker’s luxury electric 2019 Revero in line with the company’s international expansion plans, ahead of future products arriving in the region.
