In 2020, Ford will launch its Mustang-inspired, all-electric SUV as part of a comprehensive line-up of electrified models. A recent Ford-commissioned survey revealed that most people aspire to own an electrified vehicle one day, with almost half (45 per cent) claiming not stopping for fuel is a key benefit of owning one.
However, 40 per cent of people claim to have little or no knowledge of electric vehicles, which means they’re unlikely to make the switch from pump to plug any time soon. With this in mind, a feature on Ford’s new All-Electric website allows users to input their daily driving routines and see how far they could travel between charges, with the new model’s expected range of 600 kilometres (370 miles).
This is part of an on-going initiative by Ford to help educate consumers about mild-hybrid, hybrid, plug-in hybrid and all-electric vehicles; debunking some myths and helping them find the option that best suits their lifestyles and needs.
Key survey findings
- Nearly 9 in 10 (84 per cent) of hybrid and electric vehicle owners or intenders agree that electric vehicles are fun to drive
- 3 in 4 people aspire to own an electric vehicle one day, including 92 per cent of Chinese people, 73 per cent of Europeans and 53 per cent of Americans
- Nearly 3 in 4 (73 per cent) of owners or intenders of hybrid and electric vehicles agree that electric vehicles are easy to own
- Nearly 9 in 10 (87 per cent) people think they need a special plug to charge an electric vehicle
- Lack of charging stations (49 per cent), short battery life (43 per cent) and a need to charge frequently (38 per cent) are the main concerns about owning an electric vehicle
Coming electrified models
- All-new Kuga Plug-In Hybrid with a pure-electric driving range of 50 km (31 miles)
- All-new Kuga EcoBlue Hybrid and Kuga Hybrid
- Fiesta EcoBoost Hybrid and Focus EcoBoost Hybrid featuring sophisticated mild-hybrid technology
- All-new Puma EcoBoost Hybrid
- Tourneo Custom and Transit Custom Plug-In Hybrid
- EcoBlue Hybrid versions of Tourneo Custom people-mover and Transit and Transit Custom vans
- All-electric Transit
- Mustang-inspired, all-electric SUV
- Ford will use Volkswagen’s electric vehicle architecture and Modular Electric Toolkit (MEB) to design and build at least one high-volume fully electric vehicle in Europe for European customers starting in 2023
- Ford Mondeo Hybrid and Mondeo Hybrid wagon
The survey was conducted by global research and analytics consultancy, PSB in June 2019 covering 3,000 people across Europe, USA and China between June 6 and June 14. European sample covers 200 respondents from each of United Kingdom, France, Germany, Spain and Italy.