Mahindra unveils five electric SUVs under two brands based on its new INGLO platform

More

Stoffel Vandoorne And Mercedes-EQ Seal World Championship Titles As Edoardo Mortara Wins In Seoul

More

BYD leads the EV growth race, deliveries soar 315% in H1 2022 YoY

More

Mercedes-Benz EQS SUV goes on sale in Germany, prices start at 110,658 euros

More

Truemag

  • Electric Car News
  • Electric Car Reviews
  • Plug-in Hybrids
  • Technology
  • Home
  • About Us
  • Privacy Policy
  • Advertise
  • Charging Map

Heineken joins Formula E as official partner

The ABB FIA Formula E Championship and Heineken have revealed a new and exciting multi-year agreement, which will see Heineken – the world’s most international brewer – join the electric street racing series as official beer and cider partner.

Commencing this coming season, the five-year partnership was announced at a special event in Amsterdam together with Founder & CEO of Formula E Alejandro Agag and Gianluca Di Tondo, Senior Director Global Heineken® brand at Heineken.

Alongside the exclusive designation as official beer and cider partner, Heineken® will have substantial pouring, activation and access rights across events and key race locations – including Santiago, Mexico City, Rome and New York City.

In addition to trackside branding, digital initiatives and live fan experiences – the partnership will further embed Heineken®’s enjoy responsibly messaging, which is a key part of the company’s ‘Brewing a Better World’ sustainability strategy. The award-winning campaign, ‘When You Drive, Never Drink’, communicates a powerful anti-drink driving message where consumers are left in no doubt – when you drink, you never drive.

Alejandro Agag, Founder & CEO of Formula E, said: “Heineken® has forged a reputation for first-class fan engagement across various high-profile sponsorship properties around the world. We’re very much looking forward to bringing their experience to the ABB FIA Formula E Championship. It’s an exciting time for the series and the involvement of a global premium brand such as Heineken® confirms that this is a property continuing on its way up.”

Gianluca Di Tondo, Senior Director Global Heineken® brand at Heineken, said: “Formula E gives Heineken® an excellent opportunity to engage with current and potential millennial and GenZ (above LDA) consumers in key cities around the world. We’ll do this by showing fans unexpected and interesting facets of the sport, activating strongly around a number of select E-Prix in urban settings throughout the season. The new partnership complements our association with Formula One™, and other sponsorship platforms such as UEFA Champions League and Rugby World Cup, which have proven highly successful in growing our global footprint as well as drinking occasions in targeted geographies.”

Oct 16, 2018Blagojce Krivevski
Jaguar I-PACE Wins Sunday Times Car Of The YearWallbox unveils DC charger for the home
You Might Also Like
 
Wallbox signs global sponsorship with Formula E team, HWA RACELAB
 
Nelson Piquet Jr. to leave Panasonic Jaguar Racing, Alex Lynn steps in
Blagojce Krivevski

Blagojce Krivevski is physicist and green technology lover. Keep in touch with Blagojce through his email, web site, Twitter, Linkedin, Facebook and Google+.

October 16, 2018 Electric Car Newsformula e, Heineken
Follow Us
  • facebook
  • twitter
  • google-news
  • linkedin
  • youtube
  • instagram
  • feedburner
Recent News
Electric Vehicles Have the Lowest Annual Fuel Cost of All Light-Duty Vehicles
August 16, 2022
Polestar O2 roadster concept planned to enter production as Polestar 6
August 16, 2022
Mahindra and Volkswagen Explore Strategic Alliance to Accelerate Electrification of Indian Auto
August 16, 2022
Mercedes-Benz EQE SUV interior revealed ahead of October debut
August 16, 2022
Skoda launches software update ME3 for ENYAQ iV
August 16, 2022
About
ElectricCarsReport.com ElectricCarsReport.com is a website dedicated to pure electric vehicles and the full range of consumer information and tools about electric cars, green technology energy, and the environment.
Latest News
Electric Vehicles Have the Lowest Annual Fuel Cost of All Light-Duty Vehicles
August 16, 2022
Polestar O2 roadster concept planned to enter production as Polestar 6
August 16, 2022
Mahindra and Volkswagen Explore Strategic Alliance to Accelerate Electrification of Indian Auto
August 16, 2022
Subscribe

Sign up for our newsletter to receive the latest news and event postings.

Get in touch

Email: [email protected]

Archives
  • facebook
  • twitter
  • google-news
  • linkedin
  • youtube
  • instagram
  • feedburner
DMCA.com
© ElectricCarsReport.com | All Rights Reserved.