With its broad offering of premium electrified vehicles, the popularity of the BMW Group’s innovative BMW i and BMW iPerformance models continues to grow rapidly.
Customer demand for the BMW i and BMW iPerformance models increased by 43.4% in April (6,466 vehicles) and is up 82.7% in the year-to-date (25,883 vehicles).
With the addition of the BMW 5 Series and the MINI Cooper S E Countryman plug-in hybrid, the BMW Group will have nine electrified vehicles in its portfolio including BMW i3, BMW i8, BMW 225xe iPerformance, BMW 330e iPerformance, BMW X5 40e iPerformance and BMW 740e/740Le iPerformance, plus the BMW X1 xDrive 25Le iPerformance sold exclusively in China.
BMW Group sales achieved a new all-time high for April, with sales in the month totalling 192,494, a 7.4% increase year-on-year. The first four months of the year also set a new record, with sales of the BMW Group’s three premium brands, BMW, MINI and Rolls-Royce, increasing by 5.8% to 779,736.
“Thanks to the strength of our model line-up, the BMW Group continues to achieve sustainable, profitable sales growth month after month,” commented Dr Ian Robertson, Member of the BMW AG Board of Management with responsibility for Sales and Brand BMW. “Customer demand is high across the range with a number of stand-out models, including the X1, the 5 Series and the 7 Series. As availability of the new BMW 5 Series ramps up, demand for this new generation is twice as high as for the previous model at this point in the market launch,” he continued. “With demand for our electrified vehicles up over 80%, I’m confident that we’ll achieve our target of delivering 100,000 electrified cars on the road this year, underlining our industry-leading position in the field,” he added.