BMW i Ventures has announced a strategic investment in Rever Moto, Inc., a motorcycle-focused mobile and technology company who aims to bring big data to the motorcycle industry.
Since launching in 2015, Rever users have tracked millions of miles on motorcycle rides in 119 countries around the world. The free Rever app, available on iOS and Android, works in conjunction with the Rever website to help riders discover the world’s best roads, create custom routes, track epic rides, compete for bragging rights and share their riding experiences across social platforms.
New York-based BMW i Ventures is a corporate venture capital team founded by BMW Group in 2011, which provides equity financing to high-potential start-ups and high-growth companies dedicated to shape the future of global mobility. Through its previous investments in the fields of e-mobility, navigation, parking, car sharing and intermodality, BMW i Ventures has already entered into strategic partnerships with innovative providers such as Scoop, Zirx, RiceCell, Chargepoint, Life360, Moovit, JustPark, Chargemaster and Zendrive.
“We see Rever as one of the distinct players in the future of motorcycling as a connected experience and are excited to be part of further developing its future. BMW Motorcycle customers will be able to use the latest technology to enhance their rides and to share their passion for riding.” said Ulrich Quay, Head of BMW i Ventures.
“We are really excited to work with BMW i Ventures not only because we received the necessary capital to scale but because just like us, they are committed to changing the way people experience transportation. Their incredible network of talent and resources is also crucial to helping Rever become a household name among motorcycle riders” said Mark Roebke and Justin Bradshaw, Co-Founders of Rever.