Following the successful introduction of the BMW i3 to the DriveNow fleets in Germany, the UK and the USA, the next major step is being taken with the commissioning of 400 BMW i3 in Copenhagen on September 3rd 2015.
What is new here is an all-electric fleet which is also interconnected with public transport. The future-oriented business model stands for even more targeted orientation of individual mobility towards the needs of people in metropolitan regions.
For BMW i, car sharing using electric vehicles is an important step in opening up convenient initial access to electric mobility to the public at large, in order to reduce traffic and emissions in cities and to make a contribution there towards better quality of life.
The Danish branch of the British Arriva PLC, with a share of 50 per cent is the largest bus operator in Copenhagen.
The BMW i3 ideally fulfills the requirements of this major project. Besides being designed as an emission-free electric car, it is also the world’s first automobile offering “intermodal routing”, i.e. the incorporation of public transport services into the navigation system’s route guidance in the car.
“Here in Copenhagen we are now already witnessing mobility of the future. It is on-demand technology, interconnected, quiet and electric. We are pleased to be able to introduce the capabilities of the BMW i3 and our expertise in future-oriented mobility concepts here in the Danish capital,” Dr. Bernhard Blättel, head of BMW Group mobility said.
DriveNow, the joint car sharing venture of the BMW Group and Sixt SE, offers high-class premium vehicles of the brands BMW und MINI for rent in major European cities according to the free floating principle. The vehicles can be rented and returned anywhere within a predefined operative area.
Registered customers reserve and book the vehicles via the DriveNow app or the website for diverse usage situations during their free time or at work. With the BMW i3, DriveNow is now also offering an electric mobility solution in Berlin, Hamburg, Munich, London and soon in Copenhagen. DriveNow currently exists in Munich, Berlin, Düsseldorf, Cologne, Hamburg, Vienna, London, in the USA in San Francisco and briefly in Copenhagen.