Leading European payment provider Visa Europe has today been announced as a new multi-race sponsor of the inaugural 2014/2015 FIA Formula E Championship.
The announcement was made during a press conference held ahead of the Monaco Formula E race by Mark Antipof, Chief Officer, Sales and Marketing at Visa Europe, and Alejandro Agag, CEO of Formula E.
The partnership is designed to help put fans at the heart of the races via a mixture of social, digital and traditional marketing activations, which will be revealed in the coming weeks.
Mark Antipof said: “We are very excited with this affiliation that we see as the perfect combination of two truly innovative brands. Visa Europe’s vision is to drive innovation throughout Europe making payments simpler, smarter and more secure than ever before. With Formula E’s ambitious approach towards revolutionising electric motor racing, and the future of car engines, it’s the perfect complementary partnership helping drive the future in each segment.”
Alejandro Agag, CEO of Formula E, added: “Formula E aims to drive the change towards an electric future, while promoting clean energy and sustainability. Visa Europe’s clear commitment towards innovation, extensive experience within the market and broad audience reach makes this partnership a clear and bold step towards realising this future.”
Visa Europe now joins an impressive list of leading international companies to partner with the FIA Formula E Championship since its opening round in Beijing in September 2014 – all showing their commitment to sustainability and support for the all-electric race series.