Brammo, Inc., the designer and manufacturer of electric motorcycles, revealed pricing and production plans for the Empulse and Empulse R while giving motorcycle enthusiasts in Los Angeles a first look at the stunning new design.
Brammo says its Empulse, designed to be the first electric motorcycle to perform like a traditional sport bike, can go at least 100 mph and as far as 121 miles per charge in city riding.
Brammo announced the Empulse and Empulse R will cost $16,995 and $18,995 respectively with financing available from Sheffield Financial. Through this financing, customers will be able to purchase the new Empulse and Empulse R from Brammo dealers as follows:
– Empulse: 8.9% for 72 months at $303, 6.9% financing for 60 month at $334 and 3.9% for 36 months at $499
– Empulse R: 8.9% for 72 months at $339, 6.9% financing for 60 month at $373 and 3.9% for 36 months at $558
Availability of each model will vary based on demand for the Empulse and Empulse R. Production for the Empulse R will take place first with limited availability in June 2012 and in volume by Q3 2012. The Empulse will be available in Q1 2013.[wzslider height=”400″ lightbox=”true”]Research conducted by Brammo with both customers and dealers has driven the development of the Empulse and Empulse R. As a result, these motorcycles now come with a water-cooled AC motor and fully integrated IET™ six speed transmission, seating for two, regenerative braking and on board J1772 Level 2 charging capability.
The Empulse body work is all plastic, has semi adjustable front suspension and semi adjustable rear suspension, while the Empulse R uses carbon fiber for headlight shroud, front and rear fenders, top panel and the rear light housing.
Brammo promised that of the first 1000 people who pre ordered an Empulse, one would be selected at random to receive their motorcycle free of charge. Last week from the first 1000 orders six finalists were selected. At the event, Craig Bramscher rolled a dice and Jueiming Chen was the lucky winner.
Brammo Empulse and Empulse R Features
| Feature | Which means … |
| 6 speed gearboxIET™ | Faster off the line acceleration, higher top speed and increased range. The first real electric motorcycle. |
| Rapid J1772 charging | Fully integrated J1772 charging capability confers EV status. Increased effective range and convenience. Future proof. |
| 3kw on board charging | The same charging power you will find in the Chevy Volt and Nissan Leaf. A real EV. |
| Water cooled motor | Sustained high speed performance. Reliable operation in hot climates. |
| Sealed motor | Long life, durability and reliability |
| BPM 15/90 Battery Module | World class performance, unparalleled energy density, performs in hot and cold environments. Battery has self-contained cooling and heating capability for year round performance. |
| Purpose built | The first totally ground up integrated battery, motor, transmission for an electric motorcycle. |
| Regenerative braking | True sport bike feeling and handling, increased range, increased enjoyment. |
| Full function dash | An informed and enjoyable riding experienceSpeedo, tach, range prediction, gear position, change up lights, battery condition, and much more… |
| Dynamic Data Collection | Brammo black box records all on bike functions second by second to create a complete picture of every ride and charge. |
| Two seats | Convenience of carrying a passenger. |
| Ergonomics | Comfortable commuting – Comfortable carving…Design for the 95th %’tile man to 50th %’tile woman. |
| Front Suspension | Marzocchi same as Ducati. Quality components for reliable performance, durability. |
| Brakes | Brembo. Quality components for reliable performance and durability. |
| Wheels | Marchesini. Quality components for reliable performance and durability. |
| Frame | Brammo E-Beam™ fabricated in Italy by Accossato. Quality components for reliable performance and durability. |
| Sub Frame + Swing Arm | Fabricated in Italy by Accossato to Brammo’s design. Quality components for reliable performance and durability. |
| Tires | Avon. Quality components for reliable performance and durability. |
| Racing heritage | A motorcycle forged in the heat of competition, Best of breed. Championship winning technology. |
| Styling | All industrial design completed in house by Brammo. Naked street bike with stunning presence and head turning looks. |
| Handling | The feel and thrill of a full street bike. |
| Performance | A wolf in wolfs clothing….. no pretensions. |
| USA | Designed, developed, tested, assembled and ridden in the USA. |
