Rivian has removed the lowest-priced versions of its R1T electric pickup and R1S electric SUV from its online configurator, bringing an end to the Dual Standard trims and raising the entry price of both flagship models by roughly $7,000.
The move had been expected. Rivian confirmed in March that it planned to phase out the R1 Dual Standard lineup as part of a broader refinement of its R1 vehicle range.
The discontinued models paired Rivian’s dual-motor all-wheel-drive powertrain with the company’s smallest battery pack. The R1T Dual Standard previously started at $72,990, while the R1S Dual Standard carried a starting price of $76,990 before destination charges and optional extras.
With those versions now gone, the R1T Dual becomes the most affordable Rivian pickup, starting at $79,990. The R1S Dual is now the entry point for the SUV lineup, with pricing beginning at $83,990.
Both Dual Standard models offered an EPA-estimated driving range of 270 miles. Buyers looking for more range must now choose the Dual models equipped with Rivian’s larger battery pack, which increases the EPA estimate to 329 miles.
Rivian CEO RJ Scaringe previously indicated that demand for the entry-level R1 trims was limited, suggesting that most buyers were already choosing higher-spec models with larger battery packs and longer driving range.
The decision also reflects Rivian’s changing product strategy. The R1T and R1S are increasingly positioned as premium electric vehicles, while the upcoming R2 crossover is expected to become the brand’s more accessible volume model.
Rivian has recently started deliveries of the first R2 Performance Launch Package models, priced from $57,990. A more affordable R2 variant targeting a starting price of around $45,000 is expected to follow next year.
By eliminating the lower-priced R1T and R1S versions, Rivian can simplify its production lineup, focus on higher-margin configurations, and create clearer separation between its premium R1 models and the more affordable R2.
The changes come as Rivian continues to restructure its business ahead of the R2 ramp-up, including a recent round of job cuts affecting several hundred employees.
[source: InsideEVs]
