Geely Auto and Jameel Motors—a Saudi Arabian company and Geely’s UK distribution partner for its commercial vehicle subsidiary Farizon—have officially entered the Italian automotive market, marking a straThe Italian debut features two models that epitomize the brand’s technological vision:
– Geely EX5, a premium 100% electric SUV with a driving range of up to 425 km.
– Starray EM-i Super Hybrid, a plug-in hybrid SUV that can travel approximately 90 kilometres in electric mode and offers a total range of almost 1,000 kilometres (WLTP).
These two vehicles embody global design, efficiency, and attention to the user experience—the fundamental pillars of the Geely Auto universe.
The Geely EX5 is considered the brand’s first global model. As a global model, the Geely EX5 is available in both left-hand and right-hand drive versions, meeting the regulatory requirements of 89 countries.
Marco Santucci, Managing Director of Geely Italia, stated: “Geely Auto’s arrival in Italy is far more than a commercial debut: it marks the beginning of a new cultural and technological journey. We believe in a mobility that combines quality, safety, beauty, and innovation, in line with Italy’s great design tradition. Our Technological Renaissance was created to place people at the centre and build real, lasting value.”
Brett Soso, Regional Director of Geely Auto Europe, added: “We are honored to enter Italy — a country where our values feel naturally aligned. Geely Auto’s arrival in Italy is more than a brand launch; it is a statement of belief that mobility can be smarter, greener, safer, and more human-centric. We are proud to begin a new Technological Renaissance in Italy, a chapter shaped by exceptional product quality, forward-thinking technology, and a deep appreciation for local culture and design.”tegic milestone in their European expansion.
