Hyundai revealed photos of its IONIQ 9 off-road SEMA concept, an all-electric SUV being developed with Jeremiah Burton and Zach Jobe, the renowned content creators at BigTime.
The concept will be displayed in SEMA’s Future Tech Studio; a dedicated section of the event’s Central Hall focused on EVs and innovative technologies from across the automotive industry. The IONIQ 9 BigTime concept features a lifted suspension, unique wheels and aggressive all-terrain tires. A custom auxiliary light bar further enhance the vehicle’s rugged, adventure-ready capability.
“Hyundai is more than proud to present the innovative IONIQ 9 off-road concept developed by BigTime at the 2025 SEMA show,” said Sean Gilpin, Chief Marketing Officer, Hyundai Motor North America. “Its aggressive lift, all-terrain tires and rugged off-road design inspire both innovation and customization — the hallmarks of any successful SEMA concept. This concept takes IONIQ 9 into new off-road terrain it has yet to explore, and we’re confident it’s more than up for the adventure.”
“We’re stoked to be working with Hyundai on the IONIQ 9. EVs have come a long way, so getting a chance to put our own spin on an off-road-themed IONIQ 9 is pretty cool,” said Jeremiah Burton, Chief Executive Officer at BigTime. “We believe all cars are cool, no matter what you drive. And bringing some elements from the off-road scene to the EV scene can hopefully inspire some future off-roaders.”
“We themed this IONIQ 9 off of our 1977 vintage cabover we call “Bud”. This new-tech-meets-vintage look makes the car stand out, and with some performance mods, make it a capable off-roader. It’s exciting to be part of this new chapter where electric cars can be fun and functional but still have character.”
The BigTime content venture, led by automotive personalities Jeremiah Burton and Zach Jobe, are known for their creative capabilities in developing innovative concepts that amplify and expand the imagery of popular consumer vehicles. Jeremiah and Zach are well-known and respected figures at the SEMA show, having built a loyal audience, both online and in-person. Their deep knowledge of cars, combined with their accessible and entertaining content style, makes them ideal for telling stories of how vehicle modification can be simple, rewarding, and inclusive.
The IONIQ 9 concept will receive extensive focus on BigTime’s various social platforms, including Instagram, with a number of build-stories expanding on the unique concept.
