The 21st Shanghai International Automobile Industry Exhibition, also known as Auto Shanghai 2025, officially kicked off. Under the theme of “Innovate to New Horizons,” NIO showcased 11 models and 12 Full Stack technologies from its three brands—NIO, ONVO, and firefly.
At the press conference, William Li, Founder, Chairman, and CEO of NIO, said, “This is the first time the three brands—NIO, ONVO, and firefly—are collectively attending the auto show. We are very grateful for the strong support from NIO and ONVO user volunteers. In 2025, NIO is ushering in a year of technological harvest and is rapidly moving into a new product cycle, planning to launch nine models under its three brands. There will be a major new model for every quarter. On display at the NIO stand, are the achievements of NIO’s decade of technological innovation, culminating in the ET9 which represents the latest breakthroughs in global smart electric vehicles.”
According to William Li, smart driving chips, operating systems, and smart chassis are the three major components of smart electric vehicles all developed in-house, defining the standards of experience and safety of smart electric vehicles. Supported by its technological research and development achievements, NIO is rapidly entering a new product cycle.
As the culmination of NIO’s decade of technological innovation, the Smart Electric Executive Flagship ET9 led the brand’s lineup at the NIO stand. During this year’s auto show, visitors can interact with and experience the SkyRide Full Active Suspension and steer-by-wire system at the NIO stand. They can also enjoy the “SkyRide Dance” performance of the ET9.
The ET9 also marks the beginning of a harvest year for NIO products. William Li announced at the press conference that the new ET5, ET5T, ES6, and EC6 will be launched in the second quarter of this year. The third-generation ES8 will be released in the second half of the year. The Smart Large-Space Flagship SUV ONVO L90 also made its debut at this year’s Shanghai Auto Show at the ONVO stand and is expected to be delivered in the third quarter. ONVO’s third model, the L80, will be launched in the fourth quarter of this year.
NIO’s third brand firefly has launched its namesake model, a small smart electric high-end car, was launched on April 19 and will start deliveries on April 29. Today, firefly made its auto show debut on the international stage alongside NIO models. William Li announced at the press conference that firefly will gradually enter overseas markets covering 16 countries, allowing more global users to experience the charm of the new era of small smart electric high-end cars. This year, NIO will adopt more efficient and flexible approaches to achieve its goal of entering 25 countries and regions.
