Mercedes-Benz Group sold 2,491,600 vehicles in 2023 (+1.5%), despite supply-chain constraints and thanks to its focus on desirable cars and vans as well as on the electrification of its fleet.
Mercedes-Benz Cars sold 2,043,800 units in 2023 as demand for superior products resulted in a rise of Mercedes-Maybach (+19%), G-Class (+11%) and Mercedes-AMG (+4%) to 328,200 Top-End Vehicles last year. An additional 60,000 V-class and EQV models were sold in 2023. In Q4 sales of Mercedes-Benz Cars reached 514,000 units, despite constrained product availability and included a 17% rise in Top-End Vehicles quarter-on-quarter.
Mercedes-Maybach sold 19% more vehicles in 2023, boosted by strong sales of the Mercedes-Maybach GLS and S-Class versions in all key regions. In Q4 Mercedes-Maybach launched its all-electric EQS SUV version in the U.S. market, ahead of its broader roll-out to other key regions in 2024. The rise in Mercedes-AMG sales (+4%) in 2023 included a 76% rise in high-performance battery electric vehicles.
Sales of the G-Class remained strong and once again increased by 11% in 2023 ahead of the introduction of the electric G this year. The S-Class remains the undisputed leader in its segment, retaining its market share with around 50% in all key regions.
Full-year sales in the Core segment reached 1,096,800 units (-2%) in 2023 mainly due to supplier bottlenecks and the model changeover to the new E-Class, which was introduced in China in December. Availability of the new GLC and E-Class was constrained in many markets due to a shortage of 48-Volt systems. The C-Class saw sales rise by 10% in 2023.
Entry segment sales reached 618,800 units (+4%) in 2023 driven by the strong demand of the EQA (+57%) and EQB (+109%).
Fully electric Mercedes-Benz passenger car sales rose by 73% during the year, to 222,600 units, equivalent to 11% of overall sales and 19% including plug-in hybrids. Sales of the EQE Sedan surged by 120% globally and BEV sales in the U.S. market more than doubled (+167%) driven by the new EQE SUV.
