Chinese biggest EV maker BYD is set to enter major European markets with a range of new energy passenger vehicles this autumn 2022. The company introduces three full-electric passenger vehicles: the sleek and sporty E-segment sedan BYD HAN, the BYD TANG, a zero-emission 7-seater family SUV and the European styled BYD ATTO 3, an expressive electric C-segment SUV.
All models are well suited to the expectations and needs of European customers with a premium feel and extensive specifications, making them accessible for large and diverse groups of customers. BYD HAN, BYD TANG and BYD ATTO 3 will be exhibited at this year’s Paris Motor Show in October.
The formation of carefully and geographically selected dealer partnerships and retailers in European countries, who are experts in their fields and have gained trust, knowledge and local reputation, is pivotal to swiftly providing a comprehensive sales and customer service network, BYD firmly adopts a customer-centric approach, with customer service and satisfaction always being paramount. Therefore, the company has announced strategic partnerships with leading automotive dealers: Louwman in the Netherlands, Hedin Mobility Group in Sweden and Germany, Nic. Christiansen Group in Denmark, RSA in Norway and Shlomo Motors in Israel. The initial phase is primarily focused on Benelux and Nordic markets.
The first BYD passenger vehicles will be delivered to customers in Q4 2022. BYD HAN is striking in appearance from every angle. The sleek and sporty sedan embodies style and luxurious finish inside and out, while offering an exhilarating driving performance and superb responsiveness. The BYD HAN has two electric motors, generating a true all-wheel-drive system for safety and handling. The combined power of the dual motor system delivers an impressive 380 kW or 516 horsepower with a 0-100km/h sprint time of just 3.9 seconds. The BYD HAN offers a high-tech, premium experience benefiting from some of the EV industry’s most advanced technologies, including the revolutionary Blade Battery.
A premium experience for up to 7 persons with variable all-wheel drive system, BYD’s pure-electric TANG SUV has made an impressive entry into the competitive electric SUV market segment since its launch in BYD’s pilot-market Norway last August. The zero-emission 7-seater combines exciting performance with comfort, space, efficiency and safety. The BYD TANG delivers an all-round premium experience, complete with high specification as standard. Also the BYD TANG is equipped with the ultra-safe, state-of-the-art Blade Battery, designed for optimal safety, performance, durability and efficiency. Acceleration is exciting too, from 0-100km/hr in just 4.6 seconds.
The compact yet remarkably spacious BYD ATTO 3 is the first SUV built on BYD’s advanced e-Platform 3.0. This C-segment SUV shows BYD EV innovation (standard heat-pump) combining aesthetics, intelligence, and efficiency with an array of safety features including the Blade Battery. The interior is a truly digital, connected experience. Expressive and fun in design, with a touch of novelty, BYD ATTO 3 with its distinctive silhouette and alloy wheels, is a real eye-catcher in its category. It is a versatile and appealing choice for many European consumers.
BYD Expertise in Power Batteries and Pioneering Core Technology
It is world-leading innovation in technology that is integral to BYD’s electric passenger vehicles. Over the past decades, BYD has focused on mastering advanced technologies spanning cobalt free BYD Iron-Phosphate batteries, electric motors, electronic control systems and automotive-grade chips. Emerging from this considerable research and development is the ground-breaking Blade Battery which is revolutionising safety, durability and performance in the EV industry. This works in close synergy with BYD’s competency in electric powertrain technology (BYD has developed an ultra-intelligent next-generation e-Platform 3.0) for the ultimate in system efficiency and integrated vehicle intelligence. Combined, this integrated technology has been developed to deliver optimum performance and a better driving experience. Notably, BYD owns the vertical supply chain for seamless integration and total manufacturing control, including the production of semiconductors.
BYD: already experienced in Europe
The European market is not entirely new to BYD. BYD’s European headquarters are based in the Netherlands; its home since 1998 with branches in different European countries as well as a high-tech manufacturing facility for its thriving eBus business in Hungary. During this time, BYD has established numerous collaborations with European partners, and gained a thorough understanding of customer expectations in Europe.
BYD Product highlights
| Items | BYD ATTO 3 | BYD TANG | BYD HAN |
| Dimension (L/W/H) | 4,455/1,875/1,615 | 4,870/1,950/1,725 | 4,995/1,910/1,495 |
| Wheelbase (mm) | 2720 | 2820 | 2920 |
| Drive type | FWD | AWD | AWD |
| Top speed (km/h) | 160 | 180 | 180 |
| Motor power (kW) | 150 | 380 | 380 |
| 0-100km/h acceleration time (s) | 7,3 | 4,6 | 3,9 |
| Wheel size (inch) | 18 | 22 | 19 |
| Electric range (km) | 420 (WLTP combined) | 400 (WLTP combined) | 521(WLTP combined) |
| Trunk volume (L) | 440/1,338 | 235/940/1,655 | 410 |
| Seating capacity (occupants) | 5 | 7 | 5 |
| Battery type | BYD Blade Battery (LFP) | BYD Blade Battery (LFP) | BYD Blade Battery (LFP) |
| Rated capacity (kWh) | 60,48 | 86,4 | 85,4 |
| DC charging time (30-80%, min) | 29 | 30 | 30 |
| Panoramic sunroof | Standard | Standard | Standard |
