The BMW Group is targeting sales of at least 140,000 electrified models in 2018 and is well on track to achieving that, with global sales of these innovative vehicles totalling 26,858 in the Q1, an increase of 38.3% compared with the same period last year.
First-quarter sales of BMW i, BMW iPerformance and MINI Electric vehicles leapt 78.0% in the USA, the company’s largest single market for electrified vehicles. With a total of 5,743 vehicles delivered in the first three months of the year, 6.8% of all BMW Group sales in USA were electrified.
A similar proportion was achieved in the UK & Ireland, where a 23.3% increase in electrified sales resulted in 4,148 customer deliveries.
Meanwhile in Scandinavia, one in four BMW Group vehicles delivered in the first three months of the year was electrified.
The BMW Group offer nine electrified vehicles in its portfolio including BMW 5 Series, the MINI Cooper S E Countryman plug-in hybrid, BMW i3, BMW i8, BMW 225xe iPerformance, BMW 330e iPerformance, BMW X5 40e iPerformance and BMW 740e/740Le iPerformance, plus the BMW X1 xDrive 25Le iPerformance sold exclusively in China.
The company’s electrified range will be further complemented in 2018 by the all-new BMW i8 Roadster. Shortly after that, battery-only solutions will be rolled out across the BMW Group’s core brands, with Plant Oxford starting production of a battery-powered MINI in 2019, and the battery-only BMW X3 following in 2020. The following year, 2021, will see the launch of the BMW Group’s new technology spearhead: the all-electric BMW iNEXT.
By the end of 2019, the company aims to have at least half a million electrified BMW Group vehicles on the road.