Tesla Motors has finally acquired the Tesla.com domain name, which as of Thursday redirects web browsers to the company’s existing web address, Teslamotors.com.
The Tesla.com domain was owned by a Stu Grossman, reportedly a fan of electrical inventor Nikola Tesla, since 1992 and Tesla Motors Inc. CEO Elon Musk had to settle for the slightly more cumbersome Teslamotors.com.
The Tesla.com domain became more important when Tesla announced it was expanding beyond cars and into battery units for homes and power utilities.
“It has long been a question on many Tesla enthusiasts’ minds: When would the company acquire the Tesla.com domain name?” Andrew Allemann, editor of Domain Name Wire, wrote in a blog post Thursday. “It became more important when Tesla announced it was expanding beyond autos and into home batteries with its Tesla Powerwall. TeslaMotors.com doesn’t make much sense for selling non-motors batteries.”
Allemann added that he’s sometimes typed in Tesla.com when he’s meant to go to the car site. Have you? Tesla.com attracted 50,341 visitors in December, according to an estimate by web traffic tracker Compete. TeslaMotors.com drew 1.34 million.
