While the brand continues to gain traction with motorcycle enthusiasts in North America and Europe, Zero has rapidly expanded into international markets by adding seven new distributors in 2014, with more planned for the coming year.
“2014 was a remarkably successful year,” said Zero Motorcycles CEO, Richard Walker. “From Indonesia to Israel to Thailand—and in our core markets of North America and Europe—riders worldwide are embracing the advantages of our 100% electric motorcycles.”
In addition to its growing distribution channel and increased consumer demand, Zero has made significant gains in its fleet business sales to law enforcement and government agencies. Zero began 2014 with ten police departments in the USA using Zero motorcycles in their patrol fleets and ended the year with nearly 50, including the Los Angeles Police Department and the Philadelphia Fire Department.
“Our police and authority partners consistently praise Zero patrol motorcycles for their stealth, maneuverability and low maintenance, while the local communities they serve also appreciate the quietness and move to a more sustainable mode of transportation,” said Richard Walker. “We see huge opportunities for continued growth in this area”.
The 2015 motorcycles recently went into production at Zero’s newly expanded and remodeled factory near Santa Cruz, California. The complete line—four consumer models, three police/authority, and one military spec version—received major upgrades. Zero also licenses its powertrain technology (e.g. battery system, motor and proprietary technology) for other commercial applications.
“Our business is headed in the right direction, and the market is starting to come to us. Recent announcements by some of the larger motorcycle manufacturers—and our own experience—confirms the movement toward electric power is building momentum,” said Scot Harden, VP of Global Marketing at Zero. “Every year our products improve, the market responds and our business grows.”