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Renault Launching Electric Test Drive Tour in UK

Renault is launching this month the Renault Z.E. Tour 2012 visiting cities around the UK to help boost awareness of the technology to consumers and to promote its range of electric vehicles.

Part of its ‘It’s time to switch’ marketing campaign to promote its electric vehicles, ‘Renault Z.E. Test Drive Tour 2012’ will visit city locations including  London, Bristol, Birmingham, Manchester, Glasgow and Belfast.

The Renault Z.E. Tour kicks off on next Friday (June 8, 2012) and runs until October, appearing for three days at each location over 16 weekends.

The Renault Z.E. tour will showcase the exciting range of zero emission in use vehicles – Fluence Z.E., Twizy and Kangoo Van Z.E. – and has been specifically designed to promote awareness of the various benefits of electric motoring.

First stop on the 15 weekend tour that plugs into city centres and visitor attraction venues, including London, Bristol, Birmingham, Manchester, Glasgow and Belfast, is Newcastle’s Centre for Life on 8 June.

The key aims of the gruelling schedule will be to leave visitors “educated, motivated and enthusiastic” towards the French brand’s unique range of 100% electric vehicles.

Each select event on the ‘Renault’s Z.E. Tour’, which runs until the end of October, lasts for three days, covering a Friday, Saturday and Sunday, and is held within close proximity to a Renault Z.E. dealer and a good vehicle charging network.

At the heart of each event will be a central purpose-built geodesic dome alongside a Twizy agility course. The dome will be the welcome point for all visitors who engage in the activities, including the Twizy demonstrations and on-road test-drives.

Within the dome, touch screen pods will provide visitors with information relating to battery range, charging times, pricing and the latest Plugged-in Places infrastructure, as well as giving them the opportunity to explore the recently launched Zoe and be one of the first to order this electric stunner.

The Twizy agility course will clearly demonstrate just how easy and fun it is to manoeuvre this two-seater electric urban compact through tight spaces, twisty chicanes and around hairpin bends. During the accompanied test drives, professional instructors will explain vehicle characteristics such as regenerative braking, the availability of full torque from a standing start and the overall efficiency of the chosen model.

The running costs savings will also be explained using a ‘Reward Your Alter Eco’ challenge iPad app. After answering four simple questions, the app calculates the savings that could be achieved by visitors if they chose to switch to a Renault Z.E. over their current vehicle.

All challenge entries will then be entered into a prize draw and guests are able to choose how they would reward their ‘alter eco’ if successful in the draw at the end of the tour.

The Renault Fluence Z.E. is a five-seat family saloon car, Twizy is the first-ever fully electric urban compact two-seater, while the Kangoo Van Z.E., the current International Van of the Year, is Renault’s answer to those business customers looking for lower overheads from their light commercial vehicle fleet while reinforcing their green credentials.

Renault Z.E. Test Drive Tour 2012’ dates and locations:

8 – 10 Jun    Newcastle-Upon-Tyne, Centre for Life
22 – 24 Jun    Belfast, Odyssey Centre
29 Jun – 1 Jul    Liverpool, Pier Head
13 – 15 Jul    Manchester, Lowry Arts & Entertainment
20 – 22 Jul     Leeds, Briggate
17 – 19 Aug      Glasgow, George Square
24 – 26 Aug     Kent, Bluewater Shopping Centre
31 Aug – 2 Sep    London, Westfield Shopping Centre, Shepherd’s Bush
7 – 9 Sep       Leicester, National Space Museum
21 – 23 Sep    Bournemouth, Bournemouth Square
28 – 30 Sep      Norwich, The Forum
5 – 7 Oct    Brighton, Jubilee Square
12 – 14 Oct     Nottingham, Old Market Square
19 – 21 Oct     Bristol, @ Bristol
26 – 28 Oct    Birmingham, Victoria Square

Jun 3, 2012Blagojce Krivevski
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Blagojce Krivevski

Blagojce Krivevski is physicist and green technology lover. Keep in touch with Blagojce through his email, web site, Twitter, Linkedin, Facebook and Google+.

June 3, 2012 Electric Car Newselectric vehicles, Fluence ZE, Kangoo Van ZE, Renault, Renault Electric Vehicles, Renault ZE, Renault ZE Tour, Twizy
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