Part of its ‘It’s time to switch’ marketing campaign to promote its electric vehicles, ‘Renault Z.E. Test Drive Tour 2012’ will visit city locations including London, Bristol, Birmingham, Manchester, Glasgow and Belfast.
The Renault Z.E. Tour kicks off on next Friday (June 8, 2012) and runs until October, appearing for three days at each location over 16 weekends.
The Renault Z.E. tour will showcase the exciting range of zero emission in use vehicles – Fluence Z.E., Twizy and Kangoo Van Z.E. – and has been specifically designed to promote awareness of the various benefits of electric motoring.
First stop on the 15 weekend tour that plugs into city centres and visitor attraction venues, including London, Bristol, Birmingham, Manchester, Glasgow and Belfast, is Newcastle’s Centre for Life on 8 June.
The key aims of the gruelling schedule will be to leave visitors “educated, motivated and enthusiastic” towards the French brand’s unique range of 100% electric vehicles.
Each select event on the ‘Renault’s Z.E. Tour’, which runs until the end of October, lasts for three days, covering a Friday, Saturday and Sunday, and is held within close proximity to a Renault Z.E. dealer and a good vehicle charging network.
At the heart of each event will be a central purpose-built geodesic dome alongside a Twizy agility course. The dome will be the welcome point for all visitors who engage in the activities, including the Twizy demonstrations and on-road test-drives.
Within the dome, touch screen pods will provide visitors with information relating to battery range, charging times, pricing and the latest Plugged-in Places infrastructure, as well as giving them the opportunity to explore the recently launched Zoe and be one of the first to order this electric stunner.
The Twizy agility course will clearly demonstrate just how easy and fun it is to manoeuvre this two-seater electric urban compact through tight spaces, twisty chicanes and around hairpin bends. During the accompanied test drives, professional instructors will explain vehicle characteristics such as regenerative braking, the availability of full torque from a standing start and the overall efficiency of the chosen model.
The running costs savings will also be explained using a ‘Reward Your Alter Eco’ challenge iPad app. After answering four simple questions, the app calculates the savings that could be achieved by visitors if they chose to switch to a Renault Z.E. over their current vehicle.
All challenge entries will then be entered into a prize draw and guests are able to choose how they would reward their ‘alter eco’ if successful in the draw at the end of the tour.
The Renault Fluence Z.E. is a five-seat family saloon car, Twizy is the first-ever fully electric urban compact two-seater, while the Kangoo Van Z.E., the current International Van of the Year, is Renault’s answer to those business customers looking for lower overheads from their light commercial vehicle fleet while reinforcing their green credentials.
Renault Z.E. Test Drive Tour 2012’ dates and locations:
8 – 10 Jun Newcastle-Upon-Tyne, Centre for Life
22 – 24 Jun Belfast, Odyssey Centre
29 Jun – 1 Jul Liverpool, Pier Head
13 – 15 Jul Manchester, Lowry Arts & Entertainment
20 – 22 Jul Leeds, Briggate
17 – 19 Aug Glasgow, George Square
24 – 26 Aug Kent, Bluewater Shopping Centre
31 Aug – 2 Sep London, Westfield Shopping Centre, Shepherd’s Bush
7 – 9 Sep Leicester, National Space Museum
21 – 23 Sep Bournemouth, Bournemouth Square
28 – 30 Sep Norwich, The Forum
5 – 7 Oct Brighton, Jubilee Square
12 – 14 Oct Nottingham, Old Market Square
19 – 21 Oct Bristol, @ Bristol
26 – 28 Oct Birmingham, Victoria Square