Ford Motor Co. announced Wednesday its new all-electric 2012 Ford Focus Electric will start at $39,200, plus an additional $795 for destination charges.
Including the $7,500 federal tax credit for which the Ford Focus Electric will be fully eligible, the consumer’s after-tax net value of the vehicle will be $32,495.
Starting today, drivers that want to go completely gasoline-free will be able to configure the all-new 2012 Ford Focus Electric online and place their orders with a Certified Electric Vehicle (EV) dealer.
For comparison, the manufacturer’s suggested retail price of the 2012 Nissan LEAF is $35,200 for the SV trim level, and $37,250 for the SL trim level, plus $850 for destination charges, before state and federal incentives, while the 2012 Chevrolet Volt starts at $39,995 (before incentives) including an $850 destination freight charge but excludes tax, title and license fees.
Ford hasn’t received the vehicle’s EPA-rated range yet or its miles per gallon equivalent, but it expects that the Focus Electric will offer an mpg equivalent competitive with other electric vehicles on the market based on preliminary testing.
The 2012 Ford Focus Electric is powered by 100-kilowatt electric motor with a 23-kWh battery, capable of producing 123 horsepower and 181 pound-feet of torque at its peak. The car’s expected range will be 100 miles on a single charge with, a top speed of 84 miles per hour.
The Focus Electric’s battery can be recharged in just over three hours using a 240-volt charging station, about half the charging time of the 2012 Nissan Leaf. Drivers also can top off the battery any standard 120-volt outlet using the included charging cord.
2012 Focus Electric comes standard with: MyFord Touch with 8-inch touchscreen; two driver-configurable 4.2-inch color LCD displays in cluster for unique EV driving screens; MyFord Mobile App (for remotely monitoring and scheduling battery charging with owners’ smartphone as well as remote start); HID Headlamps; 17-inch aluminum wheels, ambient lighting, seats made from 100-percent recycled material; Rear Camera with Rear Parking Sensor; Intelligent Access with Push-Button Start; MyKey; voice-activated Navigation System; Particulate Air Filter; hands-free SYNC Bluetooth telephone connectivity with Traffic, Direction and Information Services; electronic traction control; Sony®-Branded audio with nine speakers; SIRIUS Satellite Radio and HD Radio.
The only options on well-equipped Focus Electrics are leather seats and two paint colors.
A limited number of Focus Electrics will first be available in California and the New York/New Jersey regions. Availability of the Focus Electric will expand next year to the remaining 15 launch markets as production ramps up.
The 19 launch markets include: Atlanta, Austin and Houston, Texas; Boston, Chicago, Denver, Detroit, Los Angeles, San Francisco, San Diego, New York, Orlando, Fla., Phoenix and Tucson, Ariz.; Portland, Ore.; Raleigh Durham, N.C.; Richmond, Va., Seattle, and Washington, D.C.