Under its latest midterm business plan, dubbed Nissan Power 88, Japan’s second-largest automotive company plans to increase its market share to 8 percent within six years, promising a new vehicle once every six weeks.
Carlos Ghosn, Nissan’s Chief Executive, wants the Renault-Nissan alliance to join the ranks of the top three automakers by sales — Toyota Motor Corp , General Motors Co and Volkswagen AG. Its market share in the fiscal year ended March 2011 was a record 5.8 percent.
Highlights of Nissan Power 88 global vision and strategic direction through fiscal 2016:
• Nissan’s extended new product plan will deliver, on average, an all-new vehicle every six weeks for six years. The company’s global portfolio will have 66 vehicles and will cover 92% of all markets and segments.
• The emphasis on sustainable mobility will continue, encompassing zero-emission vehicles and low-emission technologies that support PURE DRIVE. Cumulative electric car sales for the Renault-Nissan Alliance will reach 1.5 million units.
• “Mobility for all” will expand with dedicated new cars and light commercial vehicles (LCVs) developed for entry-level segments and emerging markets.
Nissan plans to increase investments in its brands and retail networks to enhance its customers’ entire ownership experience. Nissan currently has 6,000 major points of sales globally; the retail network will expand to 7,500 in the midterm plan period.
Business expansion will focus on growth markets and further developing the company’s Infiniti and light commercial businesses.
• In 2012, Nissan will have a production capacity of 1.2 million units in China. China has become – and will continue to be – Nissan’s largest single global market. Nissan aims for a 10% share of the Chinese market. Nissan will also increase its presence in Brazil, Russia and India, as well as in the next wave of emerging markets.
• In Brazil, Nissan will build a new plant, with a capacity of 200,000 units as a first step.
• Nissan NV200’s selection as New York City’s “Taxi of Tomorrow” illustrates the company’s momentum in the LCV field. By 2016, Nissan will be the world’s leading light commercial vehicle manufacturer.
• The Infiniti premium brand will grow from its 2010 sales level of 150,000 vehicles to 10% of global market share among luxury brand segments, a level today that would represent 500,000 vehicles.1 Infiniti will be present in more than 70 markets with a product range of at least 10 vehicles.