Genesis has officially opened pre-orders for the Genesis GV60 Magma in Canada, signaling a major step in the rollout of its high-performance Magma sub-brand. The announcement positions Canada as a key market in the global expansion strategy for Genesis’ performance-focused electric vehicles.
The GV60 Magma is the first production model to wear the Magma badge, bringing a sharper, more dynamic edge to the brand’s “Athletic Elegance” design philosophy. With enhanced styling, upgraded performance hardware, and a focus on driver engagement, the model introduces a new layer of emotional performance to Genesis’ EV lineup.
A New Chapter for Genesis Performance EVs
The GV60 Magma represents Genesis’ entry into the high-performance electric segment, building on concepts such as the GV80 Coupe Concept and X Gran Berlinetta. The production model translates those ideas into a road-ready EV that blends luxury refinement with track-inspired capability.
At its core, the Magma philosophy is defined by three pillars: bold yet refined design, precise driving control, and an immersive user experience. The GV60 Magma aims to deliver on all three, positioning itself among the most performance-oriented vehicles within the Hyundai Motor Group portfolio.
Performance Specs: Up to 650 Horsepower
Under the skin, the GV60 Magma features a dual-motor setup producing up to 448 kW (609 hp) and 740 Nm of torque. Activating Boost Mode temporarily increases output to 478 kW (650 hp) and 790 Nm, delivering a surge of acceleration for up to 15 seconds.
Key performance highlights include:
– 0–200 km/h in 10.9 seconds (with Launch Control)
– Top speed of 264 km/h
– Enhanced rear motor capability for sustained high-speed performance
Unlike many EVs that taper off at higher speeds, the GV60 Magma is engineered to maintain consistent power delivery, reinforcing its performance credentials beyond initial acceleration.
Canadian Launch and Availability
Ahead of its official market launch, the GV60 Magma completed a national media tour with stops in Montreal, Toronto, and Vancouver. The tour provided early access to the vehicle’s design, engineering, and performance philosophy, highlighting Canada’s importance in Genesis’ global plans.
The vehicle will continue its cross-country showcase with appearances at select Genesis retailers, allowing potential buyers to experience the Magma lineup up close before deliveries begin.
Pre-orders are now open via Genesis Canada, with the GV60 Magma expected to arrive later this year. Pricing details have not yet been announced.
Why the GV60 Magma Matters
The GV60 Magma is more than just a high-performance variant—it sets the tone for future Genesis Magma models. By combining luxury craftsmanship with serious performance metrics, Genesis is aiming to carve out a distinct space in the premium EV segment.
As competition intensifies among electric performance vehicles, the GV60 Magma positions Genesis as a credible contender, offering a compelling mix of power, design, and driving engagement.
