To ensure the seamless arrival of their flagship BEV on Australian shores, Toyota enlisted Australia’s leading EV infrastructure company, JET Charge, to roll out the biggest EV dealer charging network in the country.
Across 18 months, JET Charge has supplied and installed EV charging hardware at 244 metropolitan and rural Toyota dealerships across every state and territory. This partnership sets a new standard for dealership charging networks and at-home charging possibilities across Australia.
“We have provided a nation-wide charging solution to ensure that the market entry of Toyota’s flagship BEV, the bZ4X, has been as smooth as possible,” says JET Charge Co-Founder Tim Washington. “Between 8-10% of all new car sales in Australia are hybrid or EV, so it is essential that Toyota dealers are confident in selling this new technology and able to provide customers with the same ease-of-purchase as with any vehicle purchase.”
JET Charge’s multi-faceted and unique approach to the launch of a new BEV, gives dealers the confidence to sell EVs in a booming EV market and provides customers with a charging solution that removes uncertainty from the equation.
As Australia’s most trusted and best-selling automotive supplier, Toyota Motor Corporation Australia (TMCA) launched their first BEV, the bZ4X in February, drawing on more than a quarter of a century of leadership in hybrid vehicles.
JET Charge took the challenge of EV charging away from the dealership, by providing input into Toyota’s training on EV product advice and process, and offering one-on-one dealership product guidance. This meant that when bZ4X launched, dealers were armed with the hardware and technical knowledge they needed to confidently market and sell Toyota’s first BEV.
JET Charge also ensured that Toyota Customers have a convenient and seamless pathway to at-home EV charging. As Toyota’s approved aftermarket suppliers of EV hardware, JET Charge supplies two charging cables with every bZ4X.
Toyota Australia Vice President of Sales and Marketing, Sean Hanley, said the partnership with JET Charge further underlined Toyota’s commitment to decarbonisation.
“By investing in charging facilities at 244 metro and rural locations across the country, our Dealers have been well equipped to support the sale and service of battery-electric vehicles. Earlier this year we launched the bZ4X, and we will launch at least two more BEV’s by the end of 2026. This charging network is an important way to help our customers lower tailpipe carbon emissions and ensure no-one is left behind.” Mr Hanley said.
