With a total of 1,339,080 BMW, MINI and Rolls-Royce vehicles (+39.1%) delivered to customers, the BMW Group ended the first half of 2021 with a new all-time high in sales.
All brands reported higher sales for the first six months of the year and, during the same period, the company grew its sales in all regions of the world. BMW Group sales for the first half-year were also clearly higher than in the pre-crisis year 2019, with an increase of +7.1 percent.
With 153,267 units sold in the first half of 2021, the BMW Group grew its sales of both fully-electric and plug-in hybrid vehicles by 148.5 percent year-on-year – making electromobility a major growth driver for the company in absolute terms as well.
Sales of fully electric vehicles increased by 183.9 percent to a total of 36,089 and plug-in hybrid vehicles by 139.4 percent to 117,178 units.
“We are continuing the decisive electrification of our model line-up and expanding our range of fully-electric vehicles with two key innovation flagships: the BMW iX and the BMW i4,” said Pieter Nota, member of the Board of Management of BMW AG responsible for Customer, Brands and Sales.
“The iX and the i4 embody a new era of electromobility for BMW and I am looking forward to seeing both on the roads from November. High incoming orders for both models confirm our customers’ strong interest in these highly emotional vehicles.”
In the coming years, these will be joined by further models, including fully electric versions of the high-volume BMW 5 Series, the BMW 7 Series, the BMW X1 and the successor to the MINI Countryman. Between now and 2025, the company plans to increase its sales of fully-electric models by an average of well over 50 percent per year – to more than ten times the number of units sold in 2020. The BMW Group expects fully electric vehicles to account for at least 50 percent of its global sales in 2030. The MINI brand is likely to reach this milestone already in 2027. By the early 2030s, MINI will be the first BMW Group brand with a product range that is exclusively fully electric. Over the next ten years or so, the BMW Group plans to release a total of about ten million fully-electric vehicles onto the roads.
BMW sales up more than a third
In the first half of this year, 1,178,292 BMW vehicles (+39.9%) were delivered to customers worldwide. The top performers included the high-volume BMW 3 Series, with growth of almost 50 percent (+49.1%). This confirms the strong appeal of this model series, which has enjoyed considerable success for more than four decades. With sales growth of 33.3 percent, the BMW 5 Series underlined its strong position in the upper mid-size premium segment. Sales of the BMW X3, which comes with four drive train variants, climbed 43.9 percent in the first six months of the year. The fully electric iX3, in particular, gave sales a significant boost.
MINI brand grows sales by almost a third in first half-year
In the first six months of 2021, the MINI brand sold a total of 157,799 vehicles worldwide (+32.6%), growing its sales in all regions of the world. The brand’s electrified models proved especially popular with customers. Together, the fully electric MINI Cooper SE and the plug-in hybrid variant of the MINI Countryman accounted for more than 15 percent of the brand’s total sales volumes for the first half year.
