Having delivered well over 100,000 electrified vehicles in 2017, the BMW Group is looking to build further on that success and is targeting 140,000 electrified vehicles this year, thereby maintaining its leading position in the premium battery-electric/plug-in hybrid segment.
With sales of BMW i, BMW iPerformance and MINI Electric vehicles increasing by 36.7% compared to January last year, things are well on track to achieve that target.
Worldwide, a total of 7,155 customers took delivery of a premium BMW Group electrified vehicle in January.
More than a quarter of all BMW and MINI vehicles sold in Scandinavia were electrified. Other very strong markets include Great Britain/Ireland, where electrified vehicles accounted for 11.1% of total BMW and MINI sales and the USA, where the proportion of electrified sales was 5.2%.
The BMW Group offer nine electrified vehicles in its portfolio including BMW 5 Series, the MINI Cooper S E Countryman plug-in hybrid, BMW i3, BMW i8, BMW 225xe iPerformance, BMW 330e iPerformance, BMW X5 40e iPerformance and BMW 740e/740Le iPerformance, plus the BMW X1 xDrive 25Le iPerformance sold exclusively in China.
The company’s electrified range will be further complemented in 2018 by the all-new BMW i8 Roadster. Shortly after that, battery-only solutions will be rolled out across the BMW Group’s core brands, with Plant Oxford starting production of a battery-powered MINI in 2019, and the battery-only BMW X3 following in 2020. The following year, 2021, will see the launch of the BMW Group’s new technology spearhead: the all-electric BMW iNEXT.
By the end of 2019, the company aims to have at least half a million electrified BMW Group vehicles on the road.
