Electronic Arts announced a multi-year agreement with French car maker Renault, which will allow The Sims 3 players to use Renault’s forthcoming range of electric carss in the game.
This contract runs for several years, and the first model to be made available as a free download during this spring is Renault’s Twizy Z.E electric car.
“This partnership delivers benefits for Renault and the consumer that are unique in today’s media landscape,” said Elizabeth Harz, Senior Vice President of Global Media Sales for EA. “Millions of The Sims 3 players will be able to download Renault concept cars and have a deep experience with the brand, while receiving genuine added gameplay value.”
“The Sims 3 players have demonstrated consistent enthusiasm for bringing cool ‘real world’ brands into their virtual world,” said Steve Seabolt, VP of Global Brand Development for The Sims. “We’re excited to work with Renault on their electric cars and have them available for download for The Sims 3.”
“Electric cars are going to appeal to younger, more socially conscious customers and especially early adopters,” said Stephen Norman, SVP, Global Marketing for the Renault Group. “This is the heartland of The Sims 3 community and it thus provides a great innovative way to build the Renault Brand just ahead of the Renault range of affordable electric cars themselves.”
