Audi is consistently continuing its largest product initiative in China to date, demonstrating the brand’s latest progress through its two-brand and two-partner strategy, and reaffirming a long-term commitment to its most important global market.
The carmaker has already launched five new market-specific models from local production in the second half of 2025 alone. The company is relying on a differentiated product portfolio of attractive electric cars and highly efficient combustion-engine vehicles.
At the auto show in Guangzhou in southern China, Audi and its two partners, FAW and SAIC, are showcasing numerous models that are specifically designed to meet the needs of Chinese customers. With the concept vehicle AUDI E SUV concept, a progressive large SUV, the China-exclusive sister brand AUDI is giving a preview of its second production model shortly after its successful debut.
Together with its partner FAW, Audi is bringing fully electric models based on the PPE (Premium Platform Electric) to China. The Audi A6L e-tron, the third PPE model developed for the Chinese market, is taking the stage in Guangzhou. It is the first all-electric sedan from the brand with the four rings in China, bringing one of the local premium market’s most successful model series into the electric age.
Gernot Döllner, CEO of AUDI AG, says: “We have realigned our setup in China for the future. As a result, with our two partners FAW and SAIC and with two brands, the largest model initiative in our company’s history is gaining momentum. We are moving at a swift pace – we have already launched five new local models in the second half of 2025 alone. Each model is specially designed to meet the needs of our Chinese customers.”
“Our approach – dual brands, two powertrains, and integrating local innovation – is already delivering results”, says Audi China President Johannes Roscheck. “We are acting with determination to secure Audi’s long-term success in China – building on our established leadership in combustion engines while progressively expanding our electric offerings. Progress will continue into 2026 as we add several new models to our market-specific portfolio for China.”
With the Audi A6L e-tron, Audi is expanding its iconic model series on the Chinese market for the first time with a fully electric C-segment sedan. The Audi A6L has been one of the most successful premium vehicles in China for decades and is an important part of the brand’s legacy. With the A6 model line, Audi became the first international premium manufacturer to enter the Chinese market almost 40 years ago.
This was followed shortly afterwards by an L version with an extended wheelbase, which offered a particularly high level of comfort in the rear – a feature that customers in China still appreciate today. The Audi A6L was the first premium model with an extended wheelbase, pioneering a body style that has since become typical for the market.
The new all-electric Audi A6L e-tron offers a China-specific infotainment system based on the E3 1.2 electronics architecture as well as highly sophisticated assistance systems developed specifically for Chinese customers. The wheelbase, which has been extended by 132 millimeters, ensures ample space in the rear. A battery with a gross capacity of 107 kWh, which is larger than that of the global model, enables a range of up to 770 kilometers calculated according to CLTC. The 800-volt technology makes short charging stops possible. In terms of design, the China-specific model stands out, especially thanks to its distinctive front end.
The A6L e-tron is manufactured at the Audi FAW NEV Company in Changchun. The cooperation company between Audi and FAW is responsible for the production of localized PPE models – the Q6L e-tron, Q6L Sportback e-tron, and A6L e-tron – and thus plays a key role in Audi’s largest product initiative in China. Series production of all three models started within one year.
