Following its world-first unveiling at the Commercial Vehicle Show 2025 at the NEC, Birmingham, Isuzu UK has officially announced the pricing for the new Isuzu D-Max EV, the first fully electric pick-up in Europe to offer a 1-tonne payload, 3.5-tonne towing capacity, and full-time 4WD.
The production-ready model will launch with two premium trim levels based on the brand’s best-selling specifications, DL40 and V-Cross, featuring a dual-motor system, 66.9 kWh battery, and the same no-compromise durability that defines Isuzu D-Max.
Isuzu has also confirmed the official naming for the electric variants of its popular pick-up models in the UK. The previously referred to DL40-equivalent and V-Cross-equivalent trim levels will now be known as D-Max eDL40 and D-Max eV-Cross, respectively. This naming convention aligns with the existing diesel-powered range, reflecting the fact that the EV versions retain the same core capability, premium features, and rugged DNA as the internal combustion engine D-Max DL40 and V-Cross models, now with the added benefits of electric power.
The new Isuzu D-Max EV will be offered in a selection of colours. eDL40 models will be available in Splash White as standard, with optional premium finishes including Mercury Silver Metallic, Obsidian Grey MICA, Onyx Black MICA, and Biarritz Blue Metallic. The range-topping V-Cross model shares the same palette but also gains access to an exclusive Dolomite White Pearl finish. These carefully curated colour choices complement the vehicle’s bold stance with EV-specific blue design elements and D-Max EV badging.
D-Max EV Range at Glance
| Model | CVOTR (Ex. VAT) | Drivetrain | Cab Types |
| D-Max eDL40 | £59,995 | Full-time 4×4 | Extended |
| D-Max eDL40 | £60,995 | Full-time 4×4 | Double |
| D-Max eV-Cross | £62,495 | Full-time 4×4 | Double |
Neil Scott, National Sales Manager at Isuzu UK, commented: “We’re incredibly proud to launch the D-Max EV at a competitive price point for a fully electric, fully capable, and work-ready 4×4 pick-up. There’s nothing else like it in the market today that combines zero-emission driving with full commercial capability. With high levels of equipment as standard, refined ride quality, and Isuzu’s legendary toughness, the D-Max EV offers true value and a sustainable solution for fleets and professionals alike.”
Pre-sales will begin later in 2025, with first UK arrivals in February 2026. Customer deliveries are scheduled to follow in March 2026. Right-hand drive demonstrator vehicles will be made available to fleet customers in advance.
