The Genesis GV60 Magma Concept is making its global dynamic debut at the 2024 Goodwood Festival of Speed, marking the first time that a Magma model is shown in action since the high-performance program officially launched in March.
The dynamic debut, led by Genesis brand partner and racing legend Jacky Ickx on the Goodwood hillclimb, will come as the brand announced earlier today that the Genesis GV60 Magma is on track to enter production soon, becoming the first Magma model to do so. Sales are targeted to commence in Korea during the third quarter of next year, with Europe to follow in the fourth quarter.
The GV60 Magma Concept is among several vehicles within the Genesis Magma program being showcased at this year’s Goodwood, including the Genesis G80 EV Magma Concept, which will also make its global dynamic debut today on the Goodwood hillclimb.
The Genesis G70 Track Taxi Nordschleife — an enhanced G70 3.3T model designed specifically for passenger rides at the fabled Nürburgring track in Germany — will be seen in action for the first time in the UK.
The GV60 Magma Concept was globally unveiled for the first time at Genesis House New York on March 25, as the brand announced the official launch of its high-performance program.
With Magma, Genesis ultimately aims to develop a high-end variant of each model within the existing lineup, maximizing both aesthetics and performance.
The GV60 Magma Concept elevates the design and performance of the existing Genesis GV60 — the brand’s first dedicated EV model — with improved battery and motor technology, along with meticulous attention to detail in terms of chassis, aerodynamics and thermodynamics. To enhance stability during sporty driving, the car has been widened and lowered, giving it a more dynamic stance and allowing for a lower center of gravity.
The GV60 Magma, set to hit sales in Korea next year as an EV model, will closely resemble the concept model, with necessary modifications made to comply with regional regulations.
Compared to the existing lineup, production models within the Genesis Magma program will be equipped with various specialized features aimed at enhancing the joy of sporty driving while ensuring effortless comfort.
Magma models will exhibit a wider and lower body design, paired with exclusive chassis and suspension components that have been thoughtfully engineered to elevate overall performance and provide an unmatched driving sensation unique to Magma vehicles.
An authentic, Magma-exclusive sound system will provide a rich, dynamic auditory experience that further boosts the excitement of every ride.
Magma production models will also introduce a compelling and immersive human-machine interface (HMI) built upon a distinct graphical user interface (GUI). The cutting-edge system will effectively prioritize and display only essential data and functions, enabling the driver to fully immerse themselves in the thrilling journey ahead.
Each vehicle within Genesis Magma will embody the following three fundamental attributes: “Unspoken Dominance,” “Captivating Control” and “Sharpened Immersion.”
– Unspoken Dominance: At first glance, the design of Genesis Magma emanates dynamic energy and power, instantly commanding respect and evoking a deep sense of admiration.
– Captivating Control: Utilizing ample power and precise vehicle dynamics control, Genesis Magma seamlessly blends accuracy and comfort under any driving condition.
– Sharpened Immersion: A multi-sensory journey, from luxurious materials to exclusive Magma sounds, delivers the epitome of sensory delight.
