Giorgio Armani and FIAT announced a new partnership to mark FIAT’s milestone anniversary, coinciding symbolically with the birthday of Maestro Giorgio Armani. These two globally recognized Italian brands, having previously collaborated in 2020 with the launch of an exclusive, one-off 500e, have united again to create what may be the ultimate expression of Made in Italy on four wheels: the 500e Giorgio Armani.
Never before have two global icons of Italian design, style, craftsmanship, ingenuity, and success come together to create such an “instant classic.” As suggested by the commercial aired during the event, this is a car to be worn, not driven—a tribute to the mastery of Giorgio Armani and the Centro Stile FIAT in Turin. The designer collaborated closely with the FIAT team for months to distil the essence of the two brands into a single creation. The same meticulous attention to detail, care for materials, colors, and style that goes into a new car or a fashion collection was applied here. Now, FIAT and Giorgio Armani have hit the catwalk together with the new 500e Giorgio Armani on the “La Pista 500”.
This level of craftsmanship, treatment, and detailing is rarely found in this segment, but is a hallmark of the 500, which epitomizes Made in Italy and Italian excellence. These features gain even more significance and value having been developed in collaboration with the greatest name in Italian fashion. Proudly produced at the FIAT Mirafiori plant in Turin, the new 500e Giorgio Armani is exclusively available in a hatchback model that represents the unmatched elegance of Giorgio Armani and the bold personality of the Fiat 500e.
Two unique and exclusive colors have been created for the 500e Giorgio Armani: Dark Green Micinalised, a contemporary and technical color that firmly reflects Giorgio Armani’s style and taste, and Ceramic Greige, a sophisticated and refined shade invented by Armani that blends gray and beige to create both the color and name.
For the exteriors, the Italian designers aimed to reduce contrasts and decoration to achieve a more monochromatic effect: pure, minimal, and in line with Armani’s style. The standout exterior design element is the wheels, exclusively designed to represent the GA logo on a macro scale. They become the car’s star feature, ensuring it stands out from afar. The specific design not only underlines the partnership but also improves aerodynamic performance with a slightly 3D surface. The warm burnished bi-tone anodized effect and the light lateral grooves add an extremely refined touch.
The interiors showcase meticulous craftsmanship, with chevron stitching and three-dimensional patterns on the central seat inserts reminiscent of classic tailoring techniques. Elegant and of the finest quality, the materials used inside the vehicle can be combined with innovative and technical processes, such as laser-cut wood for the dashboard insert, which is as soft and enveloping as luxurious fabric, or with highly artisanal solutions such as the intricate embroidery. The new 500e Giorgio Armani features the Milanese Maestro’s logo on the wheels and seats, while his signature appears on the dashboard, interior door, and rear window.
The car includes Full LED Infinity Design headlamps and a glass roof. Technologically, it comes equipped with a premium JBL audio system, a 7″ TFT Display, a 10.25″ Touch Screen NAV, DAB Radio, and Wireless CarPlay/Android Auto.
The 500e Giorgio Armani is powered by an electric motor with an output of 87 kW and 118 hp, offering a range of up to 320 km in the WLTP combined cycle. It also includes the most advanced ADAS and Level 2 assisted driving system. In line with the brand’s mission to promote Made in Italy at a global level, the limited-edition model will be sold in Europe, North America, the Middle East and Africa, Japan, and Australia from next year.
