Geely Holding Group’s electric mobility technology brand ZEEKR, has opened its first ZEEKR Center in Europe, located in the heart of Stockholm’s Norrmalm District, at Gallerian, Hamngatan 37. The new location is a core element of ZEEKR’s direct and customer-centric approach and is designed to give visitors a luxurious, exclusive, curated brand experience.
It also represents a pivotal moment in ZEEKR’s global roadmap, as the brand helps to drive forward the transition to electric mobility by making luxury electric vehicles accessible to customers in Europe, and matching world-class design and technology with a One-stop-shop offer that makes the switch to EVs simple and seamless.
Like most ZEEKR stores in China, the spacious location is the perfect showcase for the first two all-electric models offered in Europe – the ZEEKR 001 luxury shooting brake and the ZEEKR X urban compact luxury SUV.
The ZEEKR Center is much more than a retail space: it embodies every element of ZEEKR’s direct and customer-oriented approach. Customers can configure and order their vehicles on 42-inch, 4k screens, and ZEEKR product experts are on hand to demonstrate the state-of-the-art technologies in the vehicles, such as the augmented-reality head-up displays and the infotainment systems’ AI voice assistants.
ZEEKR’s personalized, One-Stop-Shop offering gives the customer everything from finance, insurance, home wallbox installation2 and public charging solutions, through to vehicle servicing and extended warranties, helping to set new standards in EV ownership.
The store is also designed as a relaxing, exclusive space for customers, where they can spend time in a dedicated lounge, and browse the collections of ZEEKR merchandise and co-branded goods.
ZEEKR Europe CEO, Spiros Fotinos, said: “The inauguration of our European ZEEKR Center in Stockholm – the first of many we’ll open throughout Europe – is a cornerstone of ZEEKR’s global strategy. Our innovative direct-to-customer model ensures a refined and rewarding ownership experience, integral to our mission of enriching customer relationships and solidifying our footprint in the electric mobility space.”
The next ZEEKR Center to open will be in Amsterdam, the Netherlands, in December. More will follow from 2024, starting in Germany, to support ZEEKR’s ambition to expand its presence to most countries in Western Europe by 2026.
The first ZEEKR vehicles destined for customers in Sweden and the Netherlands will be delivered before the end of this year, and in Germany early next year.