In an era where innovation in the automotive industry is rapidly shaping the future of transportation, Volvo has taken a bold step to redefine luxury electric vehicles with its latest announcement. The Swedish automaker has set its sights on the Chinese market, revealing plans to launch an all-electric MPV that seamlessly blends Scandinavian elegance, cutting-edge technology, and sustainable driving.
With a sneak peek released today and a full reveal scheduled for November 12, Volvo enthusiasts and electric vehicle aficionados alike are eagerly anticipating the unveiling of the EM90.
Volvo has teased its upcoming luxury electric MPV, the EM90, through a single captivating overhead image. This teaser provides a tantalizing glimpse into what promises to be a vehicle that encapsulates the very essence of Scandinavian design philosophy – merging simplicity, functionality, and sophistication. The full reveal on November 12 is sure to offer an in-depth look at the intricate design elements and innovative features that the EM90 will bring to the market.
According to Volvo, the EM90 aims to offer an unparalleled driving experience that reflects the ethos of modern living. The company’s cryptic message, “The new EM90 doesn’t just allow you to travel from A to B. It creates room for your life,” underscores the vehicle’s role in facilitating a lifestyle rather than merely transporting passengers. This bold vision is a testament to Volvo’s commitment to crafting vehicles that seamlessly integrate into the lives of their users.
Drawing inspiration from the EX30 and EX90 SUVs, the EM90 is poised to continue the legacy of a minimalist yet opulent interior. The cabin of the EM90 is designed to resemble a “Scandinavian living room on the move,” where passengers can revel in a harmonious blend of material richness, advanced technology, and a spacious layout.
The Volvo EM90 will make its global debut on 12 November 2023. Pre-orders will start for customers in China on the same date.