As part of its mission to make EV ownership accessible to all, General Motors today launched EV Live, “an immersive”, virtual experience that allows participants to interact one-on-one with EV specialists and learn everything about electric vehicles.
EV Live is a new element of GM’s holistic approach to EVs, which includes:
– Electric vehicles built on the next-generation Ultium Platform
– Accessible charging infrastructure through the Ultium Charge 360 network
– And now, educational platforms to accelerate EV adoption
EV Live allows anyone to connect with an EV specialist from any internet-connected mobile or desktop device. These EV specialists will answer EV-related questions in real time and give virtual tours of the EV Live studio, which houses real EVs and dynamic displays of home charging, public charging, battery technology, sustainability, commercial applications, EV apps and more. EV specialists can also guide participants through the home charging installation process and refer them to certified installers.
“Addressing common misconceptions about EVs will accelerate widespread EV adoption. We saw a need for accessible, credible and engaging sources of information to empower consumers to adopt EVs and appreciate their many benefits,” said Hoss Hassani, GM vice president of EV Ecosystem. “With EV Live, we’re making it easier to learn about the EV experience. Whether you’re curious or skeptical, an experienced owner or brand new to EVs, the experts at EV Live are here to help.”
EV Live will also help prepare GM dealers, employees, fleet and commercial customers, utilities and third-party collaborators for the all-electric future.
From the EV Live website, anyone can schedule a free, live tour with an EV specialist, or start an on-demand live tour, pending availability. Live tours will initially be offered in a one-on-one format, while group tours will become available later this year. The site will also offer prerecorded sessions in the future.
During live tours, an EV specialist will answer questions directly from participants through voice or text chat, making each session a fully customized experience. The EV specialists have two-way audio equipment and one-way live video. Participants can hear and see the EV specialist, while the EV specialist can hear, but not see, the participant.
EV specialists are available to connect:
– Monday – Thursday, 9 a.m. – midnight ET
– Friday, 9 a.m. – 9 p.m. ET
– Saturday – Sunday, 11 a.m. – 7 p.m. ET
“EV Live lets us meet people where they are and have a real conversation about electrification,” said Hassani. “We’re selling the EV experience, rather than specific EVs.”
