Mercedes-Benz EQS SUV goes on sale in Germany, prices start at 110,658 euros

More

U.S.-assembled 2023 Volkswagen ID.4 priced from $37,495

More

BMW grows the i4 portfolio with the introduction of the BMW i4 eDrive35

More

UK orders open for the all-new Jeep Grand Cherokee 4xe Plug-In Hybrid

More

Truemag

  • Electric Car News
  • Electric Car Reviews
  • Plug-in Hybrids
  • Technology
  • Home
  • About Us
  • Privacy Policy
  • Advertise
  • Charging Map

Kia reveals new logo and global brand slogan to ignite its bold transformation for the future

Kia has revealed its new corporate logo and global brand slogan that signify the automaker’s bold transformation and all-new brand purpose. The introduction of the new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business.

The logo is a symbol of Kia’s new brand purpose and the values it promises to offer customers through future products and services, and the experiences these enable. Kia seals its brand promise by developing the new logo to resemble a handwritten signature. The rhythmical, unbroken line of the logo conveys Kia’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. The rising gestures of the logo embody Kia’s rising ambitions for the brand, and more importantly, what it offers customers.

“Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation”, said Ho Sung Song, Kia’s President and CEO. “The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.”

The new logo was unveiled during a record-breaking pyrotechnic display in the skies above Incheon, Korea. The event saw 303 pyrodrones launching hundreds of fireworks in a synchronised artistic display, igniting and celebrating Kia’s new beginning. This set a new Guinness World Record for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously’.

A new brand purpose and strategy to be revealed on 15 January
In addition to an all-new logo, Kia revealed its new global brand slogan, ‘Movement that inspires’. Details on Kia’s new brand strategy, including brand purpose and philosophy as well as application to Kia’s future product line-up, will be shared through the digital ‘New Kia Brand Showcase’ event to be held at 00:00 AM GMT, 15 January. The event can be viewed on the Kia Global YouTube channel.

The launch of the new logo follows the announcement of Kia’s ‘Plan S’ long-term business strategy in 2020. Under Plan S, Kia, among other objectives, has the ambition to take a leading position in the global car market. This is focused on popularising electric vehicles and introducing a broad range of mobility services, tailored to meet the needs and tastes of individuals and local markets.

Jan 6, 2021Blagojce Krivevski
Best-ever year for plug-in cars in the UK with a market share up to 10.7%Lightning eMotors Delivers First All-Electric Motorcoach to ABC Companies, Receives Order for 200 Zero Emissions Vehicles
You Might Also Like
 
Kia reveals roadmap for transformation, focusing on EVs and mobility solutions
 
All-New Niro accelerates Kia’s EV transition
Blagojce Krivevski

Blagojce Krivevski is physicist and green technology lover. Keep in touch with Blagojce through his email, web site, Twitter, Linkedin, Facebook and Google+.

January 6, 2021 Electric Car Newskia, Kia logo, New Kia Logo
Follow Us
  • facebook
  • twitter
  • google-news
  • linkedin
  • youtube
  • instagram
  • feedburner
Recent News
Autonomy places giant 1.2 billion order for 23,000 electric vehicles
August 10, 2022
Porsche Taycan Turbo S sets Nürburgring record for production electric cars
August 10, 2022
Volvo Cars and Starbucks begin installing ChargePoint EV chargers at stores between Denver and Seattle
August 10, 2022
Siemens and MAHLE sign letter of intent for wireless electric vehicle charging
August 10, 2022
FedEx Office Pilots Ford E-Transit Vans for FedEx SameDay City Service
August 10, 2022
About
ElectricCarsReport.com ElectricCarsReport.com is a website dedicated to pure electric vehicles and the full range of consumer information and tools about electric cars, green technology energy, and the environment.
Latest News
Autonomy places giant 1.2 billion order for 23,000 electric vehicles
August 10, 2022
Porsche Taycan Turbo S sets Nürburgring record for production electric cars
August 10, 2022
Volvo Cars and Starbucks begin installing ChargePoint EV chargers at stores between Denver and Seattle
August 10, 2022
Subscribe

Sign up for our newsletter to receive the latest news and event postings.

Get in touch

Email: [email protected]

Archives
  • facebook
  • twitter
  • google-news
  • linkedin
  • youtube
  • instagram
  • feedburner
DMCA.com
2021 © ElectricCarsReport.com | All Rights Reserved.