MG Motor, the UK’s fastest growing car brand, has launched a brand new TV advert to continue its “Electric for Everyone” electric car campaign. Using the tag-line “it’s a new era”, the new advert promotes MG’s comprehensive range of electric cars, highlighting MG’s leadership in mainstream electric cars which are suitable for everyone and for everything.
The ‘It’s a New Era’ campaign was conceived, developed and filmed in the UK for MG by Lancashire-based creative agency Wash Studios. Although the three MG electric cars are the main attraction, the stars of the show are undoubtedly the inflatable dinosaurs which feature in almost every scene, as MG gently pokes fun at “dinosaur drivers” who still rely solely on fossil fuel to get around.
Filmed in September in North Wales, the 30-second ad shows a family heading-off on a camping weekend in their fully-electric MG ZS EV, passing a number of dinosaurs en-route including one fuelling up an old car in a petrol station and another trying to operate a payphone in a phone box – a task that would be tricky for a dinosaur at the best of times! When the family arrives at their destination, they are joined by family and friends who arrive in two more electric MGs, the All New MG5 EV and the MG HS Plug-in.
Daniel Gregorious, MG’s Head of Sales & Marketing, said: “In many ways the TV ad is a bit of fun – it sends the message that it’s a new era not just for MG but for motoring in general as consumers embrace electricity and leave petrol and diesel power behind.
“But it also delivers a really important message – that these ‘cars of the future’ are with us now and that, thanks to MG, they really are now an affordable and practical choice for everyone and for everything. This year already almost one third of our new car sales are electric and in 2021 we expect more than half our sales to be electric cars. The new era is officially here!”